Social Media Executive

About TRADERSloop

TRADERSloop is a leading financial education and digital media company in India, dedicated to promoting financial literacy through comprehensive educational content distributed across platforms such as YouTube, Instagram, Facebook, X (Twitter), and LinkedIn. Our reach extends to millions of viewers each month.

Role Overview

We are seeking a driven, innovative, and tech-savvy Social Media Executive to independently oversee and elevate our social media activities. This role involves coordinating with content creators and utilizing AI tools to enhance both the quality and efficiency of content production.

Key Responsibilities

• Manage social media accounts across Instagram, YouTube, Facebook, X (Twitter), LinkedIn, and related platforms.
• Publish and schedule content in alignment with the approved content calendar.
• Create compelling captions, hashtags, calls-to-action, and descriptions tailored for each platform.
• Optimize YouTube video uploads with SEO-friendly elements including titles, descriptions, tags, chapters, end screens, cards, playlists, and thumbnail selection.
• Drive content optimization to maximize reach, engagement, impressions, and audience retention.
• Engage with community comments, messages, and conversations, escalating critical inquiries as necessary.
• Develop and maintain monthly and weekly content calendars.
• Coordinate with video editors, graphic designers, photographers, and content creators ensuring timely content delivery and adherence to branding and quality standards.
• Support the planning of promotional campaigns, workshops, webinars, podcasts, product launches, and marketing efforts.
• Utilize AI tools (such as ChatGPT, Google Gemini, and others) for caption writing, YouTube descriptions, post copy, thumbnail concepts, content ideation, script assistance, carousel content creation, hashtag research, SEO optimization, repurposing content, and productivity improvement.
• Collaborate on creative assets by briefing designers on thumbnails, carousels, stories, reels, and promotional graphics; recommend creative improvements grounded in social media trends and analytics.
• Ensure uniformity in fonts, colors, brand identity, and communication throughout all media channels.
• Track and analyze social media post performance, preparing weekly and monthly reports covering reach, engagement, follower growth, impressions, watch time, click-through rates, and audience demographics.
• Recommend data-driven strategies for performance enhancement.

Candidate Qualifications

• Proficient in written and verbal English communication.
• Demonstrated expertise with Instagram, YouTube, Facebook, X (Twitter), LinkedIn social media platforms.
• Knowledgeable in YouTube SEO and social media algorithm trends.
• Familiarity with design software such as Canva, Adobe Express, Photoshop, or equivalents.
• Basic skills in video editing software are beneficial.
• Strong organizational capabilities and multitasking proficiency.
• Excellent communication and coordination skills with ability to work autonomously and meet deadlines.
• Attention to detail and creative problem-solving aptitude.

Preferred Background

• Graduation in Marketing, Digital Marketing, Mass Communication, Journalism, Business Administration, or associated disciplines.
• 1 to 3 years of experience in Social Media Management, Digital Marketing, or Content Marketing.
• Experience managing social media accounts in business, finance, education, or influencer domains preferred.

Work Details

Working days are Monday through Saturday, from 10:00 AM to 7:00 PM at the Noida location.

Why Join TRADERSloop

• Join one of India's rapidly expanding finance brands.
• Collaborate with seasoned professionals in finance, digital marketing, and content development.
• Gain expertise in AI-enhanced content production and advanced digital marketing techniques.
• Engage in a dynamic and growth-focused professional environment.
• Experience involvement in substantial social media campaigns and influential digital content projects.
• Access excellent career advancement opportunities based on individual performance.

Compensation

The position offers a monthly stipend between 10,000 and 15,000 INR.