Social Media and Email Marketing Specialist

About the Role and Company

Located in Fort Collins, Colorado, The Creative Agency is a comprehensive marketing and advertising firm serving as an external marketing department for expanding brands. Our integrated services include strategy, brand identity, design, social media, email marketing, web development, photography, video, and performance insights across diverse sectors such as consumer goods, e-commerce, professional services, hospitality, entertainment, arts, and B2B markets. Our clients depend on us to deeply understand their businesses, safeguard their brands, identify growth opportunities, and deliver marketing efforts that drive significant results.

Key Responsibilities

• Create, design, and oversee strategic content calendars tailored to each client's objectives, audience, tone, campaigns, and business priorities.
• Develop engaging copy including captions, hooks, calls to action, and platform-specific messaging for various social channels.
• Schedule, publish, and ensure quality of posts across platforms such as Instagram, Facebook, LinkedIn, TikTok, Pinterest, YouTube Shorts, and others.
• Customize content for each platform’s unique audience and interaction style instead of duplicating posts.
• Spot opportunities for recurring series, brand storytelling, thought leadership, audience interaction, and campaign creation.
• Stay updated on platform changes, emerging formats, creator trends, and audience expectations to recommend innovative ideas that keep client accounts distinctive and effective.
• Maintain precise attention to detail regarding copy, links, tags, formatting, scheduling, and brand alignment.
• Manage Instagram communities by monitoring and engaging with comments, messages, mentions, and conversations professionally and proactively.
• Identify client questions, sales leads, user-generated content, partnership prospects, and reputation issues, escalating sensitive matters appropriately.
• Plan, produce, and deliver email marketing campaigns including newsletters, promotions, launch sequences, event communication, nurturing, and retention strategies.
• Write compelling email subject lines, preview texts, bodies, and calls to action while coordinating campaigns with social media and other marketing efforts.
• Manage audience segmentation, list organization, testing, and quality assurance of emails; support developing automated flows and customer journeys.
• Analyze metrics such as open and click rates, conversions, unsubscribes, and list growth to improve campaign effectiveness.
• Translate strategic direction into actionable campaigns with clear objectives, audience targeting, messaging, calls to action, and asset requests; collaborate closely with internal creative teams.
• Maintain campaign schedules, approval workflows, content delivery, and foresee potential delays to ensure smooth execution.
• Monitor social media and email analytics, providing transparent insights and actionable recommendations to optimize future campaigns.

Experience and Skills Required

• A minimum of three years in social media, email marketing, digital or content marketing, preferably within an agency environment and handling multiple client accounts.
• Strong familiarity with Instagram, Facebook, LinkedIn, TikTok, Pinterest, YouTube Shorts, and other short-form content platforms.
• Proven experience designing and running email campaigns, newsletters, promotions, nurture sequences, and automation.
• Exceptional writing, editing, and proofreading abilities; capability to craft diverse brand voices adapted to various industries and audiences.
• Deep understanding of storytelling techniques, hooks, calls to action, campaign messaging, and audience engagement behaviors.
• Competence in maintaining content calendars, critically evaluating trends to align content with brand values.
• Ability to interpret analytics and performance data to refine marketing strategies and work quality.
• Good visual judgment with skill to provide clear creative direction and collaborate effectively with designers, photographers, videographers, and developers.
• Strong organizational aptitude managing multiple deadlines, accounts, and approval processes.
• Confident client communication skills and openness to constructive feedback for continuous improvement.

Technical Tools and Platforms

• Meta Business Suite, Instagram, Facebook, LinkedIn, TikTok, Pinterest, YouTube
• Social media scheduling tools like Buffer, Later, Hootsuite, Sprout Social
• Email marketing platforms such as Mailchimp, Klaviyo, Flodesk, Constant Contact
• Adobe Creative Suite and Canva for content creation
• Google Suite including Analytics 4 and Search Console
• Native analytics tools on social platforms
• Project management and collaboration software

While familiarity with every platform is not mandatory, the candidate must demonstrate the ability to quickly learn new systems, troubleshoot independently, and adjust to different client technologies.

Expectations for Success

• Maintain organized, consistent, and strategically active client accounts.
• Deliver well-crafted social media and email campaigns punctually.
• Enhance the originality and quality of client content regularly.
• Foster engaged and responsive Instagram communities.
• Contribute fresh ideas and capitalize on new opportunities continuously.
• Leverage performance analytics to optimize upcoming campaigns.
• Ensure clear, ongoing communication with clients and internal teams.
• Support client relationship retention and growth.
• Minimize errors, delays, and urgent content demands.
• Show tangible improvements in engagement, audience expansion, website traffic, conversions, retention, and other client objectives.
• Help build a more effective, innovative digital marketing department.

Additional Information

Location: Fort Collins, CO
Work Arrangement: Full-time, onsite at office
Compensation: Annual base salary ranging from $43,000 to $53,000 plus tiered revenue sharing based on client growth, retention, profitability, and campaign performance.
Agency experience is strongly favored.
Applicants must submit a resume, cover letter, and portfolio or relevant work samples demonstrating proficiency in social media management, email marketing, content calendars, campaign concepts, analytics, case studies, community management, or documented performance improvements. Confidential projects may be anonymized.
Selected candidates may be asked to complete a practical exercise to showcase their approach to social media, email marketing, writing, community management, and executing campaigns.