Marketing and Design Specialist

About The Role

We seek a versatile and experienced Marketing and Design Specialist to join a leading Australian rural brand, ideally based in regional hubs such as Tamworth, Toowoomba, or Wagga Wagga, although other regional locations will be considered. The role emphasizes a hands-on approach, managing creative projects end-to-end for a world-class brand known for innovative fencing and stockyard systems serving rural communities globally.

Key Responsibilities

• Develop and execute print advertisements compatible with regional newspapers, understanding technical constraints such as newsprint and ink.
• Create detailed multipage brochures, catalogues, and product literature with consistent formatting, master pages, and style sheets.
• Design, build, and distribute electronic direct mail (eDM) campaigns targeting the customer database.
• Build and maintain engaging landing pages and website content that promote product features and support digital campaigns.
• Generate social media content that aligns with broader campaign messaging across various channels.
• Oversee print production processes, including collaboration with printers and suppliers regarding quotes, specifications, timelines, and quality control.
• Produce photography and video assets to enhance marketing efforts.
• Manage all stages of creative work from concept and design to final delivery, ensuring compliance with medium-specific technical standards.
• Create on-brand designs across print, digital, web, and video formats that uphold the brand’s market position.
• Write and refine copy to complement visuals and strengthen messaging.
• Support product launches, promotions, and participation in events with appropriate collateral.
• Maintain and update website content, enhance it as a valuable resource, and research product details.
• Administer digital marketing platforms including eDMs, banner ads, and social media, ensuring technical alignment for each channel.
• Track campaign engagement and effectiveness, reporting outcomes relative to objectives.
• Ensure brand consistency internally and externally and aid in brand evolution to suit business growth.
• Coordinate external vendors including printers and agencies, managing quotes and production scheduling.
• Maintain accurate records and adhere to data storage and intellectual property protection guidelines.
• Continually update technical skills to remain current with industry standards.

Candidate Profile

• Substantial experience in design and marketing roles with demonstrated ability to deliver proficient work across multiple formats on schedule.
• A professional portfolio showcasing print, web, and digital projects; motion and video skills are considered supplementary.
• Proficient in Adobe Creative Suite applications such as InDesign, Illustrator, Photoshop, and Acrobat.
• Strong knowledge of print production processes including prepress operations, color management, paper stocks, newsprint, and vendor coordination.
• Experience with content management systems, with a preference for WordPress expertise.
• Familiarity with bulk email and eDM platforms, including advanced personalization and coding capabilities.
• Excellent copywriting and communication abilities.
• Highly organized and motivated, capable of managing multiple concurrent projects effectively.
• Personable, enthusiastic, and upholding strong values suitable for engaging with colleagues, vendors, clients, and rural communities.

Preferred Additional Skills

• Experience with still photography and video recording and editing.
• Proficiency in drone-based imagery capture.
• Ability to generate 3D visuals from CAD files.
• Experience with HubSpot or similar CRM systems, focusing on segmentation, automation, and targeted content delivery.
• Background or direct knowledge of the agricultural sector.

Employment Benefits

• Become part of a fast-expanding, family-owned business that leads its industry with innovative solutions.
• Work for an organization that values and supports its staff, guided strongly by core values.
• Gain real ownership and creative control of national brand messaging visible across Australia and internationally.
• Opportunity to reside and work in regional communities with support from local branch managers and solution specialists.