Marketing and Design Specialist

About the Company

Clipex is a family-owned Australian company established in 2006, dedicated to providing innovative fencing and stockyard solutions for rural Australia and farmers worldwide. With a strong commitment to supporting agricultural communities, Clipex continues to advance animal handling and permanent yard system technologies while planning significant growth.

Position Overview

We are seeking an experienced Marketing and Design Specialist to join our team primarily based in Tamworth, Toowoomba, or Wagga Wagga with consideration for other regional branches. This hands-on role involves managing the complete creative process in-house for a world-leading Australian brand, producing marketing material across various channels including print, web, digital, and events. You will work closely with our Marketing Director as well as Branch Managers and Solutions Specialists, taking full ownership from briefing to market delivery. The role also involves attending community events such as field days and expos.

Key Responsibilities

• Develop and execute press advertisements for regional newspapers, understanding print production constraints like newsprint and ink.
• Create comprehensive multi-page brochures, catalogues, and product literature using professional layout skills including master pages and style sheets.
• Design, build, and distribute eDM campaigns targeting our customer base.
• Build landing pages and web content that effectively showcase product features and digital campaigns.
• Produce and synchronize social media content to support ongoing campaigns across multiple platforms.
• Oversee print production activities, coordinating with printers and suppliers on quotations, specifications, production schedules, and quality assurance.
• Capture supporting photography and video content.
• Manage the full creative lifecycle from brief to final artwork, ensuring compliance with technical standards across media.
• Craft on-brand visuals and messaging consistent with Clipex’s identity across print, digital, web, and video formats.
• Write compelling copy to enhance design messaging.
• Support product launches, promotions, and events with appropriate collateral.
• Maintain and update website content, performing product research and enhancing customer resource availability.
• Manage digital platforms including eDMs, banner ads, and social media accounting for their technical specifications.
• Track campaign performance and engagement metrics, reporting outcomes relative to objectives.
• Ensure brand consistency internally and externally and aid in evolving the brand with company growth.
• Coordinate external vendors including printers, agencies, and suppliers managing timelines, quotes, and production standards.
• Maintain accurate records and adhere to data storage and intellectual property protocols.
• Continuously update technical skills relevant to the role.

Ideal Candidate Profile

• Proven industry experience in a marketing and design role with a diverse portfolio demonstrating quality print, web, and digital output delivered on deadline.
• Expertise in Adobe Creative Suite applications including InDesign, Illustrator, Photoshop, and Acrobat.
• Extensive knowledge of print production processes including prepress, colour management, paper stocks, newsprint, and vendor liaison.
• Proficiency with content management systems, particularly WordPress, and experience with bulk email platforms supporting personalization and custom coding.
• Strong copywriting abilities coupled with effective communication skills.
• Highly organized and self-driven with the ability to manage multiple projects concurrently.
• Positive and enthusiastic approach with strong interpersonal skills for effective collaboration with staff, suppliers, customers, and community members.

Additional Desirable Skills

• Photography and video filming/editing skills.
• Experience with drone photography.
• Capability to generate 3D images from CAD files.
• Familiarity with HubSpot or similar CRM systems including segmentation, automation, and targeted content delivery.
• A background or direct experience in agriculture is advantageous.

Opportunity Benefits

• Join a rapidly expanding family-owned business recognized globally in its sector.
• Work within a values-driven company that prioritizes employee wellbeing.
• Take ownership of the creative output for a respected national brand reaching audiences across Australia and internationally.
• Base yourself in a supportive regional location such as Tamworth, Toowoomba, or Wagga Wagga with access to local branch support.