Manager Marketing Teamsport (Football)

About the Role

This role is dedicated to supporting the end-to-end marketing strategy and execution for a key football footwear franchise within a global sports brand. The successful candidate will help develop seasonal marketing plans from initial sell-in stages all the way to sell-through, ensuring seamless global coordination across consumer touchpoints.

The position involves close collaboration with the Product Creation and Design departments to influence product positioning, craft compelling design narratives, and guide campaign direction. You will contribute to building an engaging, relevant franchise identity that resonates with consumers.

Key Responsibilities

• Lead and coordinate the creation and delivery of integrated global footwear campaigns, partnering with creative teams, agencies, social media, PR, commercial, sports marketing, and regional teams to produce impactful creative assets and ensure consistent execution.
• Support the activation of the franchise's global athlete roster by working with sports marketing and regional teams to enhance player profiles, identify storytelling opportunities, and maximize campaign impact throughout the season.
• Assist in developing marketing strategies for crucial global football competitions, leveraging key moments for franchise campaigns.
• Manage the seasonal footwear launch roadmap within the franchise, securing cross-functional alignment and clear communication internally and across markets.
• Track campaign outcomes, analyze performance data, and provide insights to optimize marketing effectiveness and inform future initiatives.
• Handle coordination of marketing materials and sample inventories to back campaign needs, athlete activations, and major business initiatives.

Candidate Profile

• Possesses 3-4 years experience in brand marketing, sports marketing, product marketing, or campaign management, ideally within sporting goods, fashion, or lifestyle sectors.
• Holds a university degree in Marketing, Business Administration, Communications, Sports Management, or similar disciplines.
• Proven track record supporting integrated global marketing campaigns, from strategic planning through execution.
• Strong passion for product marketing, capable of translating innovation and design into compelling brand stories and campaigns.
• Excellent project management skills, adept at juggling multiple priorities, deadlines, and stakeholder expectations in a dynamic setting.
• Experience collaborating with external creative agencies and managing campaigns from conception to delivery.
• Familiarity with athlete marketing, sport partnerships, and multi-channel campaign management including digital, retail, social media, PR, and commercial platforms is advantageous.
• Deep interest in football culture, product trends, and consumer insights relevant to the sport.
• Outstanding communication and presentation skills, with interpersonal sensitivity to diverse cultures and the ability to foster cross-regional and cross-functional relationships.
• Highly organized, proactive, detail-conscious, and solution-oriented, capable of working independently and as part of a team.
• Fluency in English is mandatory; proficiency in additional languages is beneficial.
• Open to international travel as business needs require.

Additional Information

The company promotes equal opportunity employment regardless of any personal attributes and maintains a strict policy against discrimination and harassment. Every application undergoes review by actual humans ensuring transparent and just hiring decisions, with limited use of AI only for administrative tasks like scheduling.

The employer is a major global sportswear brand, operating across more than 120 countries with approximately 22,000 staff worldwide, and owns multiple renowned brands.