Product Line Manager - Teamsport Footwear

About the Role

At PUMA, we value SPEED & SPIRIT, driven by our core principles to be motivated in our work, vibrant in our sport legacy, united as a team, and authentic individuals. We welcome all genders and encourage a straightforward application process.

As the Product Line Manager for Teamsport Footwear, you will assist the Senior Product Line Manager in planning and implementing the worldwide product strategy for a crucial football footwear franchise, fostering its long-term growth and commercial success.

Key Responsibilities

• Help shape and execute the global football footwear product line strategy by translating insights from consumers, athletes, and market data into appealing product ideas.
• Manage the product line over its entire lifecycle — from gathering insights and briefing through to development and global market launch.
• Collaborate closely with teams across design, development, sports marketing, and go-to-market functions to craft innovative football shoe collections that surpass consumer expectations and enhance the brand.
• Ensure product quality and consistency by overseeing line architecture and product data at pivotal points in the management process.
• Monitor trends in the market, analyze consumer behavior, review competitors, and assess business performance to identify future growth opportunities and guide decisions.
• Support global sales efforts by preparing compelling product presentations, sales aids, and storytelling for key meetings and international previews.
• Frequently travel to interact with factories, athletes, retailers, and core markets to collect firsthand insights that influence future product innovation and franchise strategy.

Qualifications and Skills

• Two to four years of experience in Product Management, Product Line Management, Merchandising, or Marketing, preferably within sports goods or footwear sectors.
• A deep passion for football with strong knowledge of the sport, culture, and player requirements.
• Commercially savvy with the ability to integrate consumer insights, innovation, and business potential into successful products.
• Strong analytical capability to interpret market trends, consumer data, and business metrics.
• Effective communication skills including confident presentations and persuasive storytelling, enabling influence across diverse and international teams.
• Exceptional organizational skills to handle multiple projects and deadlines within a dynamic, global environment.
• A proactive, curious, and entrepreneurial mindset paired with a practical approach and a commitment to continuous improvement.
• A cooperative team player who enjoys diverse, cross-functional collaboration and turning ideas into tangible results.
• Advanced skills in Microsoft Office, particularly Excel and PowerPoint.
• A university degree in Business Administration, Marketing, Sports Management, or a similar field.

Additional Information

PUMA is an equal opportunity employer that values diversity in its workforce and does not tolerate discrimination or harassment based on race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Every application is assessed by humans dedicated to fairness and transparency without automated decision making, though AI may assist with administrative tasks like interview scheduling.

PUMA is a global sports brand producing footwear, apparel, and accessories that inspire athletes and everyday movers. It operates in over 120 countries with approximately 22,000 employees worldwide and owns brands including PUMA, Cobra Golf, and stichd.