Manager - International Go-to-Market Lead for Figma in Education

About the Role

Figma is expanding its team of innovative creators dedicated to making design accessible globally. Our platform supports teams at every stage—from ideation and prototyping to coding and AI-assisted iterations—enabling real-time collaboration from any location. We are hiring an International Go-to-Market Lead for our Figma for Education initiative to spearhead expansion efforts in markets including India, Brazil, Singapore, and Australia. This is a unique leadership position responsible for crafting the international strategy, establishing and managing country-specific teams, and forging vital partnerships within educational sectors.

Key Responsibilities

• Develop and implement a global go-to-market strategy focused on education sectors such as K-12, higher education, and bootcamp programs primarily in India, Brazil, Singapore, and Australia.
• Recruit, lead, and nurture a team of regional education leaders to drive local initiatives.
• Create scalable frameworks for sales, onboarding, and customer support tailored to educational institutions.
• Establish and maintain strategic relationships with education authorities, university leaders, and bootcamp operators.
• Collaborate with Legal, Sales, and Marketing departments to ensure compliance, consistent messaging, and effective local market execution.
• Initiate and manage community engagement programs to boost brand awareness and involvement in each target region.
• Utilize data analytics to monitor adoption rates, engagement levels, and overall impact across international educational markets.
• Represent the company at global education conferences, partnerships, and speaking engagements to elevate Figma’s presence.

Candidate Profile

• Minimum 5 years of experience in international market expansion, go-to-market initiatives, education-related sales, partnerships, consulting, operations, or program management.
• Proven success in launching and scaling programs or products in new markets from inception to growth phases.
• Sound knowledge of the education landscape, including K-12, higher education, and bootcamp environments, with an understanding of relevant stakeholders and adoption dynamics.
• Experienced in building and managing relationships with government entities, educational leaders, and industry partners across diverse regions.
• Adept at operating independently in ambiguous settings, delivering results without predefined models or extensive teams.

Preferred but not mandatory qualifications:

• Experience with fast-growing tech firms or startups.
• Background in community development and marketing within education sectors.
• Familiarity with legal and regulatory issues impacting international education markets.
• Language skills in Portuguese, Hindi, or other pertinent languages.

Additional Information

We value continuous learning and encourage candidates who may not fully meet all criteria but demonstrate eagerness to grow and develop skills to apply.

Compensation and Benefits: The position offers a competitive annual base salary ranging from $185,000 to $317,000 USD (adjusted based on role, experience, and location), equity participation, extensive health and wellness benefits, generous paid time off, parental leave, mental health support, professional development stipends, and more. Sales incentive pay and annual bonuses are also available depending on role eligibility.

Diversity and Inclusion: Figma is an equal opportunity employer committed to a workplace rich in diverse perspectives and backgrounds. Accommodations for applicants with disabilities are provided to ensure equitable job application and interview experiences.

Hiring Process: Video interviews require candidates to keep cameras on, and onboarding includes in-person attendance.

Data Privacy: Applicants consent to the processing of their personal information as outlined in the company’s candidate privacy policy.