Manager Brand Marketing

About the Role

You will spearhead marketing, admissions, and brand development for a leading preschool network with over 500 centers across India. This role involves driving student and franchise acquisition, enhancing brand presence, managing customer-oriented digital platforms, and implementing data-driven processes that promote business expansion.

Key Responsibilities

• Design and implement comprehensive marketing strategies to boost inquiries, enrollments, and revenue growth.
• Manage the entire admissions funnel by tracking lead generation, conversions, campaign returns, and growth metrics at each center.
• Plan and oversee franchise acquisition marketing efforts in collaboration with Sales to strengthen the franchisee network.
• Establish and maintain consistent brand identity, messaging, and design standards across all marketing materials for the preschool network.
• Lead creative direction and campaign rollout at national, regional, and local levels.
• Continuously improve and manage user experience on the website, mobile app, and other customer-facing digital channels.
• Optimize backend workflows, automation, and systems supporting Sales and Admissions to ensure operational efficiency.
• Promote a culture driven by data by developing dashboards, analyzing key metrics, providing actionable insights, and collaborating cross-functionally for execution.
• Work closely with Technology, Academics, Sales, Operations, and Business teams to implement scalable marketing initiatives and digital projects.

Ideal Candidate Profile

• Possesses 5 to 7 years of experience in marketing roles focusing on brand marketing, admissions, or business growth.
• Has proven expertise in customer acquisition, franchise marketing, digital platforms such as WhatsApp and Facebook, and brand management.
• Strong knowledge of website and app platforms, marketing technologies, dashboards, and data analytics.
• Demonstrates capability to lead projects involving multiple departments including Marketing, Sales, Technology, and Operations.
• Exhibits excellent analytical skills along with project and stakeholder management experience.
• Preference given to candidates with backgrounds in Education, EdTech, Retail, Consumer Internet, or companies operating multiple locations.