Overseas Brand Marketing Manager (AI Focus)

Job Responsibilities

Take charge of formulating and executing comprehensive public relations and communication strategies targeted at European and American markets. Integrate product characteristics, AI industry trends, and local market conditions to develop systematic communication plans aimed at enhancing brand awareness and influence in these regions.

Closely monitor AI and consumer technology industry developments, media topics, and public opinion trends in Europe and America. Maintain high sensitivity to market changes and promptly adjust communication strategies and timing accordingly.

Establish and improve public sentiment monitoring mechanisms in the European and American markets, preparing contingency plans for potential risks related to data privacy, model outputs, compliance, and ethics. Respond swiftly to public opinion incidents when they occur.

Use data-driven approaches to assess and optimize communication effectiveness. Continuously track media exposure quality, brand presence, user engagement, and key communication indicators to promote iterative improvements to strategies.

Qualifications

• Bachelor's degree or higher, preferably in Journalism, Communication, Marketing, or related fields.
• At least three years of experience in public relations, preferably with experience in internet or technology products and prior exposure to European and American market communications.
• Familiarity with mainstream media ecosystems and communication environments in Europe and America, along with strong English communication and writing skills.
• Basic understanding of AI large models and generative AI technologies, capable of comprehending product capabilities and technical boundaries and translating them into clear and accurate external communications.
• Possess data awareness to conduct retrospective analysis and make optimization decisions based on communication data.