Lead Cargo Digital Marketing and Communications Officer - Qatar Airways

Overview

This role focuses on designing and executing digital marketing communications for the Cargo division to boost product awareness, enhance customer engagement, and increase revenue. The incumbent will manage Cargo's key digital communication platforms and lead innovative marketing campaigns that support sales and product teams in achieving organizational revenue objectives. Strategic projects aimed at improving marketing and communication channels within Cargo are key responsibilities, along with assisting in website design enhancements.

Key Responsibilities

• Manage vital digital communication tools used by Cargo to ensure smooth and consistent communication with customers.
• Implement the online marketing strategy for Cargo to advance the department's digital transformation.
• Collaborate with IT and automation teams to redesign the Cargo website for aligned branding and improved user experience.
• Enhance communication materials including internal bulletins, email campaigns, newsletters, brochures, social media, and online ads to improve customer interactions.
• Develop and deliver compelling marketing campaigns to generate measurable revenue growth across the Cargo network.
• Coordinate with internal departments such as E-commerce, marketing, and corporate communications to maximize impact of integrated marketing initiatives.
• Provide support in organizing events by managing aspects like promotional items, e-invitations, and creative stand designs to improve customer experience.
• Oversee execution of customer e-newsletters to reduce reliance on paper communication.
• Establish infrastructure to enable full online customer interaction with Cargo, reinforcing digitalization goals.
• Assist with marketing system optimization and new project developments to ensure operational effectiveness.
• Analyze campaign outcomes and distribute monthly performance reports to educate business units on marketing results against KPIs.
• Utilize latest technologies to deploy new communication channels, maintaining competitive customer engagement.
• Employ qualitative and quantitative research to assess communication effectiveness and adjust strategies for best results.
• Implement a multi-lingual web and communication program for global user friendliness.
• Run social media campaigns to increase brand awareness and customer conversions.
• Monitor social media spaces for relevant content, staying up to date with competitor and industry trends.
• Use web analytics tools to track activity and produce reports on customer online behaviors to inform decision-making.
• Manage marketing calendars and content for campaigns and internal communications to keep teams informed.
• Maintain website, mobile platforms, and intranet with current content to ensure consistent and seamless customer experiences.
• Ensure publicly accessible platforms are updated with product information, terms, conditions, and fleet details.

Qualifications and Experience

• Bachelor’s degree or equivalent qualification with at least five years of relevant experience.
• Intermediate skills in HTML and experience with WYSIWYG editors such as Dreamweaver, WordPress, and Drupal.
• Competency in photo and video editing software including Photoshop, InDesign, Illustrator, and After Effects.
• Familiarity with email marketing tools like Responsys and Mailchimp.
• Experience utilizing website analytics platforms such as Google Analytics and Adobe Analytics.
• Proficient copywriting and editing skills for print and digital mediums including magazines, social media, blogs, websites, and emails.
• Experience collaborating with IT teams on website redesign projects and creating detailed technical requirements documents.
• Practical knowledge of website user acceptance testing (UAT) and use case development.
• Strong analytical and numerical abilities to interpret campaign data and generate insightful reports.
• Fluent written and spoken English and Arabic.

Additional Information

Qatar Airways is a global enterprise operating across multiple sectors, emphasizing innovation and exceptional growth. This role offers the opportunity to contribute to a dynamic, ambitious environment where creativity and commitment are valued and rewarded. Joining this international community means engaging with exciting challenges that foster professional growth and personal development.