Arabic Copywriter

About the Company

Our agency focuses on creativity that transforms human behavior, embodying what we call HumanKind—a marketing approach centered on serving genuine human needs rather than simply pushing products or brands. At Leo Burnett MEA, part of Publicis Groupe, we design all brand activities with a meaningful human purpose, believing that only purposeful brands resonate deeply and can inspire change in how people think and act. Our ambition is to be the world's leading creator of impactful ideas that genuinely move people. Leo Burnett Worldwide operates across 96 offices with nearly 10,000 employees and is internationally acclaimed for its creative excellence.

Role Overview

The Arabic Copywriter position suits a proactive storyteller experienced in agency settings, adept at crafting concept-driven campaigns. The role requires creating compelling Arabic content and collaborating closely with the creative team to deliver strategic, effective marketing messages for global clients.

Key Responsibilities

• Compose and proofread various types of written content including advertising copy and product descriptions, ensuring consistency and quality.
• Work in tandem with art directors to develop innovative creative concepts for marketing collateral and campaigns.
• Possess comprehensive awareness of one-to-one marketing channels and leverage data intelligence to meet communication challenges.
• Make well-informed strategic decisions across diverse clients and industries.
• Interpret client briefs accurately and craft clear, impactful copy decks aligned with brand tone and style.
• Develop and implement creative ideas for multi-channel campaigns.
• Present concepts credibly to both internal teams and clients, incorporating feedback effectively.
• Maintain high standards of accuracy and quality in all communications.
• Conduct research on industry trends and competitors to inform creative direction.
• Collaborate with creative partners to unify ideas, copy, and design into cohesive narratives.
• Manage multiple projects efficiently, consistently meet deadlines, and contribute thought-provoking ideas to opportunity briefs.
• Demonstrate strong interpersonal skills to build client relationships and deliver engaging presentations.

Required Qualifications

• Saudi national currently residing in Jeddah.
• Minimum of two years of experience in Arabic concept creation with a solid grasp of effective communication concepts versus exceptional ideas.
• Expertise in developing copy for extensive cross-channel and direct marketing campaigns, both online and offline.
• Bachelor's degree in a relevant field.

Additional Information

Reference Code: R-4468P-5064