Junior Marketing Specialist

About the Company

Wilding Hotels is a luxury hotel brand focused on landscape-driven destinations. Its properties are designed to bring together architecture, setting, and hospitality across locations from Alaska to Texas, with the goal of creating places where guests can slow down, reconnect, and experience the character of each destination. The marketing for the brand is expected to reflect that sense of place through thoughtful storytelling.

Role Overview

This is a junior-level, hands-on position with meaningful ownership. The selected candidate will both execute marketing work and help shape the direction behind it. Rather than requiring extensive experience, the role calls for initiative, good creative judgment, and the ability to keep projects moving independently.

The role reports to the Director of Operations and offers exposure to strategy discussions, campaign testing, and the opportunity to grow into a more senior marketing position as the brand expands. The right person will take responsibility and drive work forward with limited hand-holding.

Key Responsibilities

• Develop and produce social media content, including short-form video editing and graphic design.
• Keep property-level content calendars organized and maintain a steady publishing rhythm.
• Launch, monitor, and assess paid ad campaigns, then surface what is performing well and what needs improvement.
• Create and send email and CRM campaigns using the company’s marketing tools.
• Review performance data, prepare weekly reports, and explain results clearly.
• Help define upcoming content and campaign direction, then carry the work through to execution.

Required Skills and Experience

• Strong hands-on content creation and design ability, including shooting and editing short-form video and producing polished, brand-aligned graphics.
• Solid grasp of visual design basics such as composition, typography, color use, and brand consistency.
• Practical understanding of paid advertising.
• Comfort working with analytics, data pulls, and performance reporting.
• Experience with email marketing and CRM campaigns.
• Familiarity with AI tools, or a strong willingness to learn them, and the ability to use AI thoughtfully for workflow improvement, segmentation, reporting, planning, and content support.
• Ability to help test, organize, and document AI-assisted marketing processes.
• Willingness to assist with troubleshooting, platform updates, uploads, QA checks, and other operational marketing tasks.
• Attention to detail to ensure campaign materials, automations, and communications remain accurate, aligned with brand standards, and consistent with broader company goals.
• Self-starting work style with strong organization, clear communication, and reliability.

Why This Opportunity Stands Out

This position offers unusual ownership for a junior role, direct access to leadership, and the chance to help shape the marketing direction of a growing luxury hospitality brand. The company values people who can demonstrate initiative and take responsibility for results.

Application Note

Applicants should submit a resume, a short statement explaining why the role is a good fit, and links to relevant content or campaigns they have created.

Additional Information

This is a full-time onsite position based in the Salt Lake City Metropolitan Area.

The team is looking for someone who writes and designs with care, avoids generic hospitality language, and contributes thoughtfully to the brand’s voice.

The role also supports the company’s broader growth goals, including Owners Club messaging and marketing operations that maintain quality and accuracy.