International Campaign Operations Strategist

About Bilibili

Bilibili is an innovative platform focused on the international market, dedicated to expanding user base, enhancing engagement, and supporting a thriving creator community.

Role Overview

This position involves crafting and implementing campaign strategies that address critical business challenges while aligning with Bilibili's global objectives.

Key Responsibilities

• Gain comprehensive insight into Bilibili’s international business goals and devise campaign strategies targeting user growth, engagement, retention, conversion, content consumption, and creator ecosystem expansion.
• Create tailored campaign mechanisms for diverse audiences, markets, user segments, and content categories, designing themes, participation rules, incentives, user journeys, resource allocation, and launch scheduling.
• Organize and manage localized online campaigns that resonate with overseas users' cultural preferences, content interests, and platform usage patterns to enhance participation and brand presence.
• Oversee the entire campaign lifecycle including business requirements gathering, proposal creation, cross-department collaboration, timeline management, execution, risk mitigation, performance monitoring, and post-campaign enhancements.
• Collaborate closely with teams across Product, Content, Creator Operations, Marketing, Design, Data, Engineering, and regional divisions to ensure effective campaign implementation and measurable outcomes.
• Set up campaign performance monitoring and evaluation systems, analyze user engagement and key metrics, identify areas for improvement, and develop reusable operational playbooks.
• Keep abreast of global trends in video communities, youth culture, animation, gaming, fandom, social media, and creator ecosystems to inform creative and strategic decisions.

Qualifications

• Bachelor's degree or higher, with at least 2 years of experience in campaign, user, content, growth, or strategy operations; experience with international products or markets is a plus.

Essential Skills

• Strong business acumen and problem-solving capabilities to convert business aims into effective campaign plans.
• Solid knowledge of campaign operations including design of incentive structures and participation flows for various user demographics.
• Proficient data analysis skills for reviewing campaign outcomes, diagnosing issues, and recommending improvements.
• Exceptional project management and collaborative skills with a proactive approach to drive initiatives in dynamic environments.
• Fluent English communication abilities for proposal writing and teamwork across regions.
• Keen interest in and understanding of international youth culture, video communities, animation, gaming, virtual idols, fandom culture, and creator ecosystems.
• Logical thinking, strong execution, high responsibility, and ability to manage multiple concurrent projects.

Preferred Experience

• Background in overseas market, localization, community, or creator operations.
• Knowledge of user behavior and cultural trends in regions such as Southeast Asia, North America, Europe, Japan, and Korea.
• Track record managing large-scale online campaigns, content contests, creator promotions, user growth initiatives, or brand partnerships.
• Regular user of Bilibili with deep familiarity of its community culture and content ecosystem.

Compensation and Equity

Details regarding salary and benefits will be shared during interviews.

Equal Opportunity Commitment

Bilibili embraces diversity and ensures equal employment opportunities for all applicants, without discrimination based on race, religion, gender, sexual orientation, disability, age, or veteran status.