Online Growth and Performance Marketing Specialist

Job Overview

We seek an experienced Online Growth and Performance Marketing Specialist to design and implement aggressive user acquisition and engagement strategies to boost community growth and platform presence across international markets.

Primary Responsibilities

• Develop and execute intricate performance marketing plans from inception to drive substantial user growth and platform interaction globally.
• Directly manage and expand multi-channel digital advertising initiatives, primarily utilizing Meta Ads Manager, Google Ads (UAC/SEM), and emerging programmatic advertising platforms.
• Perform thorough A/B testing on advertising creatives, target audiences, and bidding strategies to continuously decrease Customer Acquisition Cost (CAC) while optimizing Lifetime Value (LTV).
• Create and maintain comprehensive funnel tracking and attribution frameworks through tools like AppsFlyer and Adjust, providing insightful analytics and performance reporting for leadership teams.
• Collaborate closely with creative and local operational teams to ideate, refine, and culturally tailor high-impact advertising assets for various regional user demographics.

Qualifications and Skills

• Three to five years of extensive direct experience in performance marketing or paid user acquisition, with expert knowledge of Meta and Google advertising platforms.
• Proven track record managing early-stage (0-1) growth and scaling user bases for applications, digital content platforms, or gaming products within new markets.
• In-depth technical expertise in mobile attribution solutions, SDK implementations, and adherence to data privacy standards.
• Strong analytical capabilities demonstrated through proficiency with Excel, SQL, or contemporary business intelligence tools to convert data insights into campaign optimizations.
• Highly proactive, adaptable, and driven by measurable growth outcomes within dynamic digital marketing environments.
• Fluent in English and Mandarin with the ability to collaborate effectively across global cross-functional teams.