Intern, Brand Marketing

Program Overview

This corporate internship is designed for students who want practical exposure in hospitality marketing. The role is based in Marriott’s Singapore office and offers a six-month learning experience with hands-on projects, coaching, and support. Interns will work in an environment focused on skill-building, real business contribution, and career development.

Role Summary

The intern will support Marriott’s Portfolio, Premium and Select Brand Marketing team. The assignment covers brand campaign strategy and execution, along with exposure to media planning, public relations, and brand activations.

What You Will Do

• Assist with research to identify market trends and customer preferences, especially for Japan and India.
• Support the planning and delivery of marketing campaigns for Marriott Bonvoy, Premium, and Select brands.
• Work with brand, PR, media, and other internal teams to keep campaigns aligned with brand goals.
• Coordinate with the appointed creative agency on content development and marketing assets that fit the media plan.
• Help in-market teams roll out content across key source markets.
• Contribute to identifying and managing partnerships with brands and KOLs to improve campaign reach and business impact.
• Track campaign results and review metrics such as search volume, brand lift, and conversion performance.
• Support tactical brand activities such as new hotel openings and cultural activations including World Sleep Day, Yoga Day, Beer Day, and similar initiatives.

Learning Outcomes

• Build a practical understanding of how marketing strategy is translated into action for global brands.
• Strengthen market research and consumer analysis skills.
• Gain experience in campaign creation and execution across digital, social, and traditional channels.
• Learn how strategic partnerships are developed and used to support brand visibility.
• Develop the ability to analyze campaign performance and use insights to improve future plans.
• Improve communication across different cultures and markets in the Asia Pacific region.

Requirements

The company is looking for a university student who is motivated to build a career in marketing and can work in a fast-moving environment. Candidates should be organized, detail-focused, and comfortable collaborating with different teams. Strong spoken and written English is essential, and good knowledge of Microsoft Office tools such as Word, Excel, and PowerPoint is needed.

Eligibility

Applicants must be Singaporean, a Singapore Permanent Resident, or hold a valid student pass or work holiday pass. They should be studying in a Singapore-registered university program, or be an undergraduate or graduate of a university in Singapore, Australia, France, Germany, Hong Kong, Japan, New Zealand, Switzerland, the United Kingdom, or the United States. A six-month commitment is required.

Dress Code

All associates are expected to maintain a tidy, clean, and professional appearance in line with Marriott standards.

Equal Opportunity

Marriott International welcomes applicants from all backgrounds and is committed to fair treatment and equal opportunity. The company values diversity and does not discriminate on protected characteristics, including disability, veteran status, or any other category protected by law.

About Marriott International

Marriott International is a global hotel company with a wide range of brands, properties, and career paths. The company emphasizes growth, belonging, and the opportunity to do meaningful work within a global team.