Director of Brand and Growth Marketing

Company Overview

Eden: Athlete Videos is a digital media platform delivering global to local news via a digital avatar of founder Justin Haar. The platform uniquely blends AI-generated and community-created video content to offer an engaging, interactive experience accessible on iPhone, iPad, Mac, Apple TV, Android, and via their website. The company is committed to innovation, enhancing immersive storytelling, connecting athletes, fans, and creators, and fostering collaboration.

Role Overview

We are seeking a full-time, onsite Director of Brand and Growth Marketing based in New York, NY. This position will lead Eden’s brand vision and messaging across all communication channels to significantly boost brand recognition and audience engagement. Key duties include spearheading brand campaigns, managing integrated marketing projects, and implementing data-centric growth strategies across digital, social, partnerships, and other platforms. The role demands close partnership with product, content, and creative teams to maintain consistent brand identity throughout all customer interactions. Responsibilities also encompass defining KPIs, budgeting, mentoring marketing staff, and delivering performance reports to senior leadership.

Qualifications

• Expertise in brand marketing strategy and brand management.
• Proficient in conducting market research to guide positioning and audience targeting.
• Experience managing integrated marketing campaigns across diverse channels including digital and live events.
• Demonstrated success in growth and performance marketing using data-driven approaches.
• Strong leadership and team management skills with effective cross-functional communication.
• Excellent verbal and written communication skills for crafting compelling narratives.
• Exposure to media, sports, entertainment, or technology industries is highly advantageous.
• Bachelor’s degree in Marketing, Communications, Business, or related discipline; advanced degree or equivalent work experience preferred.