Industry Operations Manager - Go-To-Market - NA

Role overview

This position sits within TikTok’s Industry Operations group, where the focus is on shaping vertical strategy, spotting growth opportunities, and building tailored approaches for specific industries. The team works closely with clients through high-touch support and education on TikTok solutions, helping them reach their marketing and business goals. The role also requires strong cross-functional partnership to bring together product understanding, vertical expertise, and market intelligence into practical solutions.

This opportunity is well suited to people who enjoy analytical work and want to deepen their skills in strategic planning, business intelligence, and turning data into clear narratives within a fast-growing digital advertising environment.

Strategic analysis and market intelligence

• Research markets and evaluate competitors to uncover expansion opportunities, new trends, and insights relevant to each vertical.
• Contribute to go-to-market planning, including regional playbooks and frameworks for priority industries and product launches.
• Review client portfolio mix, revenue composition, and account health indicators to guide prioritization and resource decisions.
• Develop business cases and ROI assessments for new initiatives, product introductions, and market entry ideas.
• Track competitor actions and platform changes, then translate findings into forward-looking recommendations for leadership.

Qualifications

Candidates should bring at least 3 years of experience in client services, account management, or campaign management within digital performance marketing, including hands-on work with advertising platforms. A strong grasp of digital media KPIs and how to improve them across awareness, consideration, and performance goals is important. The role also calls for experience managing complex campaign portfolios across brand and performance advertisers, including coordination across multiple markets.

Applicants must be comfortable using English as a working language and should have strong communication, collaboration, and influencing skills. The ideal candidate is detail-oriented, analytical, creative in solving problems, self-directed, resilient, curious, and able to make sound decisions on complex issues.

Preferred background

A strong quantitative foundation is preferred, especially through study or experience in statistics, economics, business analytics, data science, or a related area. Advanced Excel capability, including pivot tables, VLOOKUP, and complex formulas, is valuable, along with familiarity with visualization tools such as Tableau or Power BI.

Exposure to SQL, Python, R, or other analytics tools is a plus. The role also benefits from experience structuring ambiguous problems, using hypothesis-driven analysis, connecting insights to business outcomes, and presenting complex findings in a clear, persuasive way. Familiarity with digital advertising metrics such as CPM, CPA, ROAS, and LTV is helpful, and candidates should be comfortable handling several workstreams while prioritizing based on business impact and urgency.

About TikTok

TikTok is a short-form video platform with a mission to inspire creativity and bring joy. The company operates globally, with headquarters in Los Angeles and Singapore, and offices in cities including New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why join TikTok

The company emphasizes creativity, curiosity, humility, and impact. Teams work in a fast-moving environment where every challenge is treated as a chance to learn and innovate together. TikTok also highlights an “Always Day 1” mindset and a culture built around resilience, experimentation, and shared progress.

Diversity, inclusion, and accommodations

TikTok states that it is committed to building an inclusive workplace where people are valued for their skills, experiences, and perspectives. The company also provides reasonable accommodations during recruitment for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other protected reasons under applicable law. If assistance is needed, candidates may request accommodation through the company’s designated accommodation process.

Compensation and benefits

The annual base salary range for this role in the selected city is $108,000 to $168,000. Actual compensation may differ depending on qualifications, skills, competencies, experience, and location. Base pay is only one part of the total package, and the role may also qualify for discretionary bonuses, incentives, and restricted stock units.

Benefits may vary depending on employment type and work location, but include day-one access to medical, dental, and vision insurance, a 401(k) plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, 10 paid holidays each year, 10 paid sick days per year, and 17 days of paid personal time that is prorated at hire and increases with tenure. The company may modify benefits at any time with or without notice.

Fair chance notice

For candidates in Los Angeles County (unincorporated), applicants with arrest or conviction records will be reviewed in line with applicable federal, state, and local laws, including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

The company notes that criminal history may be considered in relation to job duties involving occasional unsupervised contact with internal or external clients and colleagues, handling confidential and proprietary information, access to information technology systems, and the need to exercise sound judgment.

Additional information

This role is based in New York, United States and is a full-time onsite position.