Head of Sales & Marketing

About the Company

Located in Yorkshire, Broughton Sanctuary & Avalon Wellbeing is a historic destination featuring retreat and event spaces, wellbeing facilities, holiday cottages, a vibrant on-site business community, and an extensive nature recovery project.

Role Overview

The Sanctuary is embarking on an exciting growth phase and requires a robust commercial framework to support this development. We seek a commercially adept Head of Sales & Marketing to spearhead sales strategies, cultivate new business, and elevate the Sanctuary as a premier destination.

Key Responsibilities

• Develop and own the overall sales strategy driving commercial success across retreats, corporate clients, cottages, and guest experiences.
• Create and maintain a clear and efficient sales pipeline to optimize lead generation, follow-up, and conversion processes.
• Actively pursue and secure new business opportunities through outreach, partnerships, networking, and direct selling.
• Lead significant sales discussions and assist the team in closing deals effectively.
• Strategically plan the event calendar to maximize commercial benefits, ensuring not only full bookings but the right types of bookings.
• Oversee marketing priorities by defining necessary content, targeted audience segments, and appropriate channels.
• Collaborate with both internal and external marketing teams to implement and achieve strategic goals.
• Ensure compliance with all health and safety regulations within the department.

Required Qualifications and Traits

• Proven experience as a sales leader, preferably within hospitality, retreats, wellbeing, events, corporate venues, or destination-based businesses.
• Strong commercial acumen with a proactive and confident approach to lead generation.
• Ability to balance strategic thinking with hands-on sales activities.
• Comfortable working with funnels, sales pipelines, conversion optimization, and revenue targets.
• Familiarity and enthusiasm for wellbeing, transformation, nature conservation, and regeneration sectors.
• Motivated by the opportunity to build meaningful work in a location rich with character and soul.

Benefits and Perks

• Flexible working hours to support work-life balance.
• Eligibility for an annual discretionary bonus.
• Company pension contributions.
• Complimentary access to Sanctuary Wellbeing programs and schedule.
• Subsidized meals at the on-site Utopia Bistro.
• Discounts for family and friends on Sanctuary events and accommodations.
• Work environment set in a beautiful and distinctive location.
• Free onsite parking provided.