Head of Revenue Management

Overview

Revenue Management is pivotal in shaping Red Bull's future by crafting innovative pricing strategies and enhancing trade terms and promotions to drive sustainable revenue growth and profitability.

Key Responsibilities

In this role, close collaboration with Key Account teams, field sales, finance, and headquarters ensures the successful execution of revenue management strategies. You will influence Red Bull's revenue approach while working creatively within a motivated team.

Strategic Pricing and Promotions

• Develop dynamic pricing models based on market conditions and competitor insights.
• Design and evaluate promotional strategies to maximize sales and profit margins.
• Utilize data analytics, advanced pricing tools, and competitive intelligence to continuously refine pricing strategies.
• Implement and optimize strategies to respond flexibly to demand shifts, market trends, and competition.
• Conduct forecasts and scenario analyses to anticipate market changes and adjust pricing and promotions accordingly.

Channel and Trade Investment Optimization

• Assess channel performance to identify growth opportunities.
• Plan and optimize trade spend through effective customer segmentation.
• Perform cross-channel analyses and evaluate route-to-market strategies to uncover further optimization and expansion potentials.
• Conduct ROI analyses of trade investments to support strategic decision-making and business case development.
• Manage and optimize the product, customer, and channel mix to enhance overall business performance.

Business Planning and Internal Collaboration

• Develop comprehensive commercial strategies including manuals for pricing, promotion, and product management.
• Build and maintain strong internal relationships within Red Bull to align goals and leverage synergies.

Qualifications and Experience

• Completed bachelor's degree in Business Administration, Economics, or related field.
• Fluent in German and English, both written and spoken.
• Extensive professional experience in FMCG with proficiency in Category Management, Key Account Management, and Trade Marketing.
• Solid background in customer-focused roles or related areas such as Commercial/Finance, Revenue Management, or strategic consulting.
• Proven capability in independently managing projects and effectively collaborating with key trade partners.
• Comprehensive knowledge of the German industrial and trade landscape with an established FMCG stakeholder network.
• Advanced analytical skills and experience handling sales and shopper panel tools (e.g., Circana, GfK SimIT) and proficiency in Excel, BI, IRI, Nielsen.
• Excellent communication, presentation, organizational skills, and strong persuasion and influence abilities to drive alignment internally and externally.
• Demonstrated entrepreneurial mindset with the ability to analyze complex datasets and translate insights into actionable recommendations.
• Resilience, empathy, adaptability in challenging environments, and a commitment to continuous learning and innovation.

Additional Information

The employer values diversity and supports individuals in realizing their potential and strength, regardless of worldview, age, religion, disability, gender, sexual identity, or ethnic background. This job posting invites applications from all individuals equally.