Head of Marketing

About the Role

We are seeking a dynamic and hands-on Head of Marketing to propel the growth of a thriving SaaS product with an international user base. This leadership position, based in the United Kingdom, offers the chance to own the entire go-to-market strategy and make a decisive impact on customer acquisition, brand elevating, and revenue growth.

Key Responsibilities

• Lead the development and execution of comprehensive marketing strategies including budgeting, channel management, paid ads, freelance coordination, and strategic initiatives.
• Create and implement diversified growth approaches beyond existing organic channels to generate lasting traffic, leads, and income streams.
• Drive product-led growth by transforming feature launches into measurable metrics for acquisition, activation, and retention.
• Manage, mentor, and develop a skilled marketing team by setting goals, clarifying ownership, and enabling high-quality delivery.
• Integrate AI, automation tools, and workflow innovations to enhance research, production, experimentation, and communication.
• Forge strategic partnerships to broaden market reach, boost brand authority, and unlock new growth paths.
• Energize brand visibility through thought leadership, community involvement, strategic content, and creator collaborations.
• Monitor marketing performance, identify improvement opportunities, and devise structured growth plans targeting sustained impact.

Candidate Profile and Requirements

• Demonstrated experience in growth marketing with ownership of multi-channel strategies producing measurable business results.
• Deep understanding of SEO and digital marketing in the SaaS context, confidently positioning products within the market.
• Proven leadership skills in guiding marketing teams with a balanced style emphasizing high standards, empathy, and accountability.
• Proficiency in applying AI tools and automation solutions to streamline and improve marketing efforts.
• Technical skills including familiarity with HTML, CSS, APIs, and webhooks to independently create and test marketing materials.
• Strong background in product marketing, particularly for SaaS products using freemium pricing models, with experience boosting conversions and upsells.
• Experience managing significant marketing budgets with an ability to prioritize investments by business impact.
• Exceptional communication and relationship-building capabilities for internal collaboration and external brand representation.
• Full fluency in written and spoken English.
• Additional advantages: experience in creator-led growth, personal branding, video content creation, and an existing audience. Knowledge of German and familiarity with DACH markets is a plus.

Benefits and Work Environment

• Flexible remote-first work arrangement with the option to operate from anywhere, ensuring considerable overlap with CET hours.
• Significant autonomy and ownership in shaping growth strategies and delivering impactful business results.
• A streamlined, low-bureaucracy workplace emphasizing efficiency, experimentation, and long-term progress.
• Opportunity to collaborate with a small, supportive, and cooperative team.
• Access to a global SaaS professional network sharing expertise and entrepreneurial insights.
• A culture focused on trust, responsibility, flexibility, and meaningful impact.
• Transparent and equitable compensation aligned with local market standards, discussed during hiring.
• Firm commitment to diversity, equality, and inclusion in hiring practices.

Additional Information

The recruitment process leverages AI-based matching technology to objectively filter applicants based on core criteria. The hiring company manages all further stages including interviews and assessments.

Applicants should be aware that their personal data will be processed according to applicable data privacy laws including GDPR. AI tools may assist in the review process but do not replace human decisions.