Head of Marketing
Jayne Peirce Travel Recruitment
Manchester Area, United Kingdom · Full Time
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- Experience
- Any
- Salary
- —
- Openings
- 1
- Posted
- 56 minutes ago
- Work mode
- In office
- Resume
- Required to apply
Job description
About the Company
We are partnering exclusively with a well-established, independent luxury travel agency with over four decades of experience crafting bespoke holidays tailored for discerning customers.
About the Role
As the company embarks on a new growth phase, they are seeking a Head of Marketing. Reporting directly to the Managing Director and sitting on the Senior Leadership Team, this position offers a genuine opportunity to build the marketing function from scratch, providing significant autonomy to design strategy as well as engage hands-on with day-to-day execution.
Key Responsibilities
- Driving customer acquisition through multiple channels including paid, organic, referral, and content marketing
- Overseeing brand development, positioning, and the enhancement of the loyalty programme
- Managing website, digital presence, and CRM system expansions
- Implementing recruitment marketing strategies to expand the network of independent travel advisors
- Leading and mentoring the marketing team, coupled with providing insightful reports directly to the Managing Director
Qualifications and Required Skills
The ideal candidate possesses senior-level marketing leadership experience with a strong record of stimulating commercial growth. Proficiency in analytics and budget management is also essential.
Experience within the travel or premium luxury consumer sectors is highly advantageous. Knowledge of Microsoft Dynamics 365, Google Analytics 4 (GA4), search engine optimization (SEO), pay-per-click (PPC) advertising, or Meta advertising platforms will be beneficial.
Additional Information
Applications will be evaluated carefully, and candidates whose backgrounds best match the role's requirements will be contacted directly.