Marketing Director

About the Role

Our client, a brand specializing in fashion accessories, is looking for a seasoned Marketing Director to define and drive the strategic vision across all marketing channels. This leader will develop and execute a comprehensive marketing calendar influencing every channel and season, managing a diverse team, collaborating with agencies, and ensuring efficient achievement of sales targets across paid, owned, and earned media such as paid search, social, direct mail, email, and SMS. This role also oversees marketing financials and operational workflows, reporting directly to the CEO.

Note: This position is hybrid, requiring office presence Monday through Thursday in Santa Barbara, CA. A modest relocation stipend is provided to candidates moving within commuting distance. Salary ranges from $150,000 to $165,000 annually, depending on experience.

Key Responsibilities

• Design and maintain the e-commerce marketing calendar to enhance revenue generation, boost brand visibility, and expand brand relevance.
• Coordinate with the broader Marketing team to ensure campaigns are executed timely and within budget.
• Take full ownership of advertising and website P&L with accountability for sales objectives and advertisement expenditure.
• Create effective seasonal and promotional marketing strategies that fulfill and surpass targets.
• Lead and develop a marketing team of 3-5 direct reports through goal setting, coaching, and performance management to grow their expertise and responsibilities.
• Manage paid media and direct mail programs, including strategy, content, budget, and segmentation to meet KPIs focused on target ROAS and TACoS.
• Direct owned channel strategies (email and SMS), managing budgets, daily operations, and revenue goals.
• Use customer segmentation data to craft and refine campaigns and automation that boost engagement, repeat business, and overall sales.
• Strategically guide organic social media and influencer collaborations to build brand awareness complementing paid social efforts.
• Oversee the e-commerce site roadmap and performance strategy, prioritizing UX enhancements and technology investments, while monitoring key metrics like conversion rates, average order value, lifetime value, and site speed.
• Stay up to date with emerging digital channels and trends to recommend profitable adoption strategies that align with brand integrity.
• Provide regular executive-level updates on paid and owned channel results and initiatives.
• Adjust in-season plans proactively to meet ongoing forecast goals.

Required Qualifications

• A minimum of 8 years of relevant experience managing core business functions within an e-commerce setting.
• At least 5 years managing and developing marketing teams with a proven track record of hiring, coaching, setting clear objectives, and fostering career advancement.
• A profound commitment to growing and mentoring teams, with personal success defined by team development.
• Proven history of driving growth in ecommerce, direct marketing, or omni-channel retail through innovative business and technical strategies covering both planning and execution.
• Solid experience managing external advertising agencies and optimizing paid media ROI.
• Ability to forecast revenue and budget accordingly to meet ROI targets based on data analytics and seasonal trends.
• Strong project management skills balancing multiple projects and prioritized go-to-market seasons.
• Expertise in leveraging data analytics to inform strategies and actionable plans.
• A proactive mindset for seeking knowledge and rapid problem-solving.
• Experience in the luxury market is advantageous.

Additional Information

• Work schedule requires hybrid attendance Monday through Thursday at the Santa Barbara office.
• A relocation allowance is available to candidates needing to move within commuting distance.