Senior Director of Marketing

Role Overview

Vaughan Executive Partners is collaborating with a prominent regional retailer known for its dedication to an outstanding customer experience, strong community ties, and operational excellence. The company has a solid market footprint and continually advances its brand, customer engagement approaches, and omnichannel capabilities.

The Senior Director of Marketing will be a pivotal marketing executive responsible for crafting and implementing organization-wide marketing strategies that enhance growth, deepen customer engagement, and differentiate the brand. This leader will supervise vital marketing areas such as digital marketing, ecommerce, loyalty programs, customer engagement, social media, print, and mobile marketing, ensuring business objectives translate into strategic action.

Key Duties

• Formulate and implement integrated omnichannel marketing strategies in harmony with the company’s growth goals and priorities.
• Collaborate with senior leadership to set both immediate and long-term marketing goals, utilizing market insights, customer analytics, and performance data.
• Lead diverse marketing functions including digital, ecommerce, loyalty, customer engagement, social media, and traditional marketing channels.
• Drive initiatives to maximize marketing ROI by optimizing expenditure and enhancing campaign effectiveness across all platforms.
• Enhance brand reputation and maintain a unified customer experience throughout all markets and customer interactions.
• Oversee marketing budget management to align investments with strategic goals and measurable outcomes.
• Mentor and develop a high-caliber marketing team, nurturing a culture of accountability, innovation, and continuous advancement.
• Work cross-functionally with merchandising, operations, IT, finance, and field leadership to design and execute programs supporting enterprise-wide objectives.
• Translate annual business plans into detailed marketing roadmaps with defined KPIs, schedules, and measurable results.
• Utilize customer insights, trends, and analytics to guide marketing direction and swiftly adapt to evolving consumer behavior.
• Oversee talent growth, performance evaluations, coaching, and succession planning within the marketing team.
• Act as a representative of the organization in industry partnerships, professional bodies, and public forums.

Qualifications and Experience

• Bachelor’s degree is mandatory.
• Experience within multi-unit retail, grocery, or restaurant sectors is essential.
• Minimum of eight years in progressive marketing roles with at least three years in leadership positions managing teams and complex projects.
• Proven expertise in designing and deploying comprehensive omnichannel marketing strategies.
• Track record managing marketing operations including digital, ecommerce, loyalty, customer engagement, and traditional channels.
• Competence in budget handling and delivering tangible business improvements.
• Strong commercial insight linking marketing initiatives to revenue generation and corporate objectives.
• In-depth knowledge of digital marketing tools, SEO, analytics, marketing technology platforms, and KPI frameworks.
• Ability to leverage data-driven insights for continuous strategic enhancement.
• Outstanding communication and influencing skills to work effectively with executive stakeholders.
• Established leadership skills capable of building and nurturing high-performing marketing teams.
• Strategic thinker capable of balancing forward-looking vision with practical execution.