Head of Marketing / Product Management - Diagnostics

Role overview

This opportunity is with a fast-growing diagnostics company looking for a senior marketing leader to shape and steer its commercial marketing direction across Europe. The role carries major responsibility for boosting revenue growth, sharpening the brand’s market position, and guiding a team of Product Managers focused on a specialised diagnostics portfolio.

Working closely with senior leadership, you will set the marketing direction, oversee the full product lifecycle, and collaborate with Sales, R&D, Medical Affairs, and executive stakeholders to support market expansion and increase customer adoption.

The position is based in Germany and can be performed in a remote or hybrid setup, with candidates able to work from anywhere in the country. Travel is expected to be around 20% to 30%.

Key responsibilities

• Create and implement the European marketing plan for the diagnostics portfolio.
• Manage, coach, and develop a team of Product Managers while fostering a collaborative, high-performance culture.
• Take ownership of portfolio direction, product positioning, market segmentation, and expansion initiatives.
• Lead product launches and go-to-market activities across international markets.
• Analyse the market, review competitors, and gather customer insights to uncover growth opportunities.
• Work closely with Commercial, Medical, and R&D teams to ensure product development reflects market requirements.
• Set and track marketing KPIs to demonstrate business impact and return on investment.
• Develop and maintain relationships with key stakeholders, KOLs, distributors, and strategic partners.
• Represent the company at conferences, customer meetings, and scientific events.

Requirements

• Bachelor’s degree in Life Sciences.
• Substantial leadership experience in marketing within diagnostics, molecular diagnostics, pathology, or the wider life sciences industry.
• Proven ability to lead and develop Product Managers or Product Marketing teams.
• Strong background in product management and portfolio strategy.
• Solid experience creating and executing go-to-market plans and product launches.
• Comfort working cross-functionally with Sales, R&D, Medical Affairs, and senior executives.
• Strong commercial judgement and the ability to turn scientific innovation into business growth.
• Excellent communication and stakeholder management abilities.
• Fluent English is required; German would be an advantage.

What we are looking for

We are seeking a commercially focused marketing leader who blends strategic thinking with practical execution. The ideal candidate will bring a strong diagnostics background, experience leading product management teams, and the ability to motivate people while delivering long-term market growth.

Additional details

Location: Germany, with remote or hybrid working possible from anywhere in the country.

Travel: Approximately 20% to 30%.

Reporting line: Senior leadership.

Scope: European marketing leadership for a specialised diagnostics portfolio.