Head of Marketing

About PaintScout

PaintScout was started by a painting contractor with the mission to help painting businesses grow and operate more efficiently. Trusted worldwide, the platform enables contractors to estimate jobs faster, win more projects, and increase profitability. Currently experiencing rapid growth and profitability, PaintScout is assembling a passionate team dedicated to supporting customer success.

Role Overview

As Head of Marketing, your primary objective will be to amplify PaintScout's story and reach, establishing the brand as a recognized leader in the painting contractor industry. This role emphasizes strategic growth beyond simple click generation, focusing on empowering contractors to improve their business operations. You will lead marketing strategy, build and develop a marketing team, shape brand messaging, and significantly influence the company's expansion over the coming years.

Key Responsibilities

• Develop and expand marketing initiatives that reliably generate qualified sales opportunities.
• Manage paid advertising, content creation, SEO, partnerships, event promotion, referral programs, and lifecycle marketing efforts.
• Implement continuous testing and optimization to enhance customer acquisition outcomes.
• Define and own PaintScout's market positioning and core messaging.
• Craft clear, memorable messages that resonate with contractors’ challenges and differentiate the brand.
• Create educational and inspiring content that drives conversion.
• Collaborate closely with customers, partners, and industry figures to extend brand presence.
• Strengthen PaintScout's reputation as a brand contractors confidently endorse.
• Partner with the sales team to streamline the sales funnel and enhance pipeline delivery.
• Develop transparent reporting connecting marketing efforts directly to revenue outcomes.
• Establish efficient processes, reporting structures, and operational rhythms for a high-performing marketing division.
• Recruit, mentor, and expand the marketing team as the company scales.
• Set clear priorities and cultivate a culture focused on ongoing progress.

Success Metrics

• Consistent delivery of qualified sales pipeline through marketing.
• Integrated sales and marketing functions working cohesively as a unified revenue team.
• Greater market penetration with targeted painting contractors discovering PaintScout.
• Recognition of PaintScout as the most trusted and known brand within the industry.
• A marketing team with well-defined goals, robust systems, and proven results.

Candidate Profile

• Proven experience scaling companies by driving revenue and qualified pipeline, not solely generating awareness.
• Comfortable with both strategic positioning and hands-on campaign execution.
• Adept at simplifying complex products or services into straightforward messaging understood immediately by customers.
• Fast learner with a strong results orientation.
• Background in B2B SaaS or similar businesses involving consultative sales processes.
• Ambition to build and innovate rather than maintain existing structures.

What PaintScout Offers

• Competitive salary complemented by a performance bonus scheme.
• Comprehensive health and lifestyle benefits.
• Hybrid working environment centered in Calgary’s office.
• Opportunity to create and lead the marketing function at a rapidly expanding vertical SaaS company in Canada.
• Direct participation within the leadership team, influencing company strategy and growth trajectory.
• Freedom to innovate quickly and make a substantial impact without bureaucratic limitations.
• A supportive team culture that embraces challenge and celebrates success collectively.
• A chance to revolutionize the painting industry by deploying technology that positively affects thousands of contractors’ livelihoods.

Additional Information

PaintScout is not just creating software but empowering entrepreneurs to build stronger businesses, enhance job creation, and support their families. The company’s strong foundation and ambition offer employees significant ownership opportunities and impactful work. The team values humility, drive, collaboration, and a positive workplace spirit, seeking individuals who would be excited to engage beyond work, encapsulated in their unique hiring philosophy.