Head of Marketing

About Fetch

Fetch is Australia's leading pet health platform combining insurance, health, and care solutions seamlessly into one app. With a Series A funding round from Lightspeed and Airtree, Fetch is rapidly growing while being loved by customers — rated #1 by Choice Magazine and boasting a 4.9-star rating on Google.

Role Overview

We are seeking a highly skilled Head of Marketing to spearhead Fetch's brand evolution and growth. This senior leadership position involves full ownership of the marketing engine including brand strategy, creative, content, communications, and lifecycle marketing. The goal is to enhance brand trust, recognition, and preference, making Fetch an indispensable choice for pet parents.

This role reports directly to a co-founder and leads a team of three, working closely with product, design, and leadership teams.

Key Responsibilities

• Develop a memorable brand through compelling messaging, engaging content, and impactful campaigns that differentiate Fetch in the market.
• Create and continuously optimize a creative testing program that delivers fresh ideas and improvements weekly across creative assets, messaging, campaigns, and landing pages.
• Build and maintain a consistent, premium communications and content presence across all channels.
• Recruit, mentor, and manage a high-performing marketing team as the company scales.

Candidate Profile

• Minimum 5 years of marketing experience, preferably in fast-growing consumer businesses that have progressed through Series A to C funding stages.
• Proven track record of building and leading marketing teams and internal creative testing frameworks.
• Strong strategic and tactical skills including copywriting, design oversight, campaign management, conversion-focused landing pages, and customer experience optimization.
• Expertise in creating effective creative content tailored for platforms like Meta and TikTok.

Desirable: Experience in subscription models, product-led growth, commercial accountability, or regulated industries.

Personal Attributes

• Optimistic, ambitious leader who inspires teams to achieve ambitious goals.
• Action-oriented with a bias for execution rather than prolonged discussion.
• Innovative, eager to experiment with AI tools and adopt new technologies judiciously.
• Meticulous attention to detail that enhances the brand’s premium and trustworthy image.
• Passion for pets and their wellbeing.

Culture Fit

Ideal candidates thrive in dynamic, collaborative environments characterized by low ego, openness, and a shared commitment to excellence. This role offers early involvement in strategic decisions and encourages diverse perspectives, valuing authenticity and innovative thinking. It's perfect for those excited to impact a fast-growing brand loved by tens of thousands of customers and their pets.

Work Environment and Benefits

• Competitive salary aligned with Series A funding stage plus meaningful equity participation.
• Hybrid work model requiring 3-4 days in-office at Sydney.
• Top-tier equipment including latest MacBook Pro and premium workspace setup.
• Biannual team retreats to foster connection and growth.
• Office dogs for comfort and fun.
• Unlimited snacks, fresh fruit, quality coffee, and even Toblerone on tap.

Additional Information

This is a Sydney-based position requiring hybrid presence. The company prioritizes agility, innovation, and maintaining a premium, trustworthy brand image with a focus on pet care.