Head of Marketing

About Fetch

Fetch is revolutionizing pet care for modern pet owners through an innovative app combining insurance, health, and care in a single platform. Backed by Series A investments from Lightspeed and Airtree, Fetch enjoys outstanding customer satisfaction, including a #1 rating by Choice Magazine. The company is rapidly growing and aims to establish itself as Australia's most beloved pet health brand, with an impressive 4.9-star Google rating, building genuine affection from its customers.

Role Overview

We seek an outstanding Head of Marketing to lead the company’s next growth phase. This senior player-coach role entails full ownership of the marketing engine encompassing brand strategy, creativity, content, communications, and lifecycle marketing. The key objective is to foster trust, memorability, and preference for Fetch, building a brand that is compelling and hard to ignore.

• Location: Sydney with hybrid work setup (3-4 days onsite)
• Employment Type: Full-time
• Compensation: Competitive Series A-level salary with meaningful equity
• Reporting: Direct to a co-founder; managing a team of three
• Collaboration: Close partnership with product, design teams, and founders

Responsibilities

• Develop and deliver a memorable brand identity through strategic branding, content creation, messaging, and campaigns
• Establish a continual creative testing process to refine campaigns, messaging, creatives, and landing pages weekly
• Maintain a consistent, high-quality content and communications presence across all platforms, unmistakably representing Fetch
• Build, hire, mentor, and lead a skilled marketing team to support company scaling

Candidate Profile

• Minimum 5 years of marketing experience, preferably within consumer companies from Series A to Series C stages
• Proven experience in hiring and leading marketing teams
• Expertise managing or creating in-house creative testing operations
• Strong judgement in copywriting, design, campaign execution, landing pages, and customer experience
• Sharp understanding of effective creative for platforms like Meta and TikTok

Desirable Attributes: Experience with subscriptions, product-led growth, commercial ownership, or regulated industries is a plus.

Personal Qualities

• Optimistic and ambitious, capable of motivating peers to elevate effort
• Demonstrates urgency and prefers action to discussion
• Engages with new AI tools promptly while knowing when manual input is appropriate
• Meticulous about details that enhance brand trustworthiness and premium feel
• Passion for pets

What May Not Suit You

• Desire for managing large teams and external agencies rather than hands-on involvement
• Preference for perfection in data, briefs, or structure before action
• Discomfort with challenge or rigid role boundaries

Work Environment

• Collaborative, ambitious culture that values open discussion and founder engagement in strategy
• Embraces diverse, unconventional perspectives
• Work on a product loved by thousands of pets, pet parents, and vets
• Fast growth environment offering impact on the product’s future

Benefits

• Competitive Series A salary and significant equity participation
• Hybrid working model with majority office presence
• State-of-the-art MacBook Pro and workspace setup
• Biannual team retreats
• Friendly office dogs for comfort and breaks
• Bean-to-cup coffee, unlimited fruit and snacks, and on-tap Toblerone

Application Instructions

Please submit your CV along with examples of your work. Include your top three achievements and the specific contributions you made in each. Adding a photo of your pet is encouraged!