Head of Marketing

About Al-Qadsiah Saudi Club

Al-Qadsiah Club is committed to building a heritage that transcends sports, generating significant influences on and off the field. Guided by ambition, teamwork, and innovation, the club inspires current and future generations while contributing to the evolution of Saudi sports.

This role offers more than a career—it's a chance to contribute to a legacy, support Saudi Arabia's sports vision, and make a meaningful impact at every turn.

Role Summary

The Head of Marketing will be responsible for conceiving and implementing the club's marketing strategy, aimed at expanding both domestic and global fan bases, enhancing brand value, and increasing commercial impact and worldwide recognition. This person will build a top-tier marketing department positioning Al-Qadsiah as a premier football brand in the Middle East and internationally.

Primary Duties

• Develop and enforce the club's long-term brand strategy, safeguarding its identity, values, and visual representation.
• Ensure coherent brand presence across fan touchpoints, sponsorships, merchandise, stadium experiences, and communications.
• Design and lead campaigns that elevate awareness, fan involvement, and loyalty locally and internationally.
• Formulate and implement global marketing expansion targeting key regions like Europe, Asia, and North America, enhancing international fan engagement.
• Identify and leverage collaboration and promotional opportunities globally including events, player appearances, and commercial projects.
• Grow the club's fanbase utilizing physical and digital channels, overseeing supporter retention, loyalty programs, and fan segmentation strategies in coordination with digital teams.
• Collaborate with ticketing, membership, and commercial departments to boost attendance and revenue, particularly tied to the club's move to Aramco Stadium.
• Lead annual and seasonal campaign planning covering season launches, ticketing, merchandise, sponsorships, and community efforts, ensuring timely, budget-conscious delivery with performance tracking.
• Supervise comprehensive content strategies, championing engaging storytelling and high-quality media production including video, photography, editorial, and online platforms.
• Manage digital marketing efforts across social media, paid advertising, search marketing, CRM, mobile applications, website optimization, and customer experience funnels.
• Employ data-driven marketing tactics to maximize audience engagement and return on investment, keeping abreast of evolving digital platforms and techniques.
• Establish marketing KPIs and create regular executive reports addressing marketing success, fan development, campaign outcomes, and financial efficiency.
• Create performance dashboards, deliver insights to senior management, and make strategic recommendations based on analytics.
• Build and lead a high-achieving marketing team encouraging innovation, accountability, and ongoing enhancement while managing vendor and agency partnerships.
• Coordinate efforts with commercial, communication, football operations, sponsorship, ticketing, retail, and leadership teams for organizational alignment.

Qualifications and Experience

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• A minimum of 8 to 10 years in senior marketing roles, ideally within sports, entertainment, media, lifestyle, or significant consumer brands.
• Proven leadership of marketing departments, coupled with demonstrated knowledge of football fan culture and behaviors.
• Successful delivery of brand growth, digital marketing, and fan engagement strategies with experience managing multi-channel campaigns and large budgets.
• Strong leadership and stakeholder management capabilities, analytical skills, and reporting expertise.
• Preferred experience includes working within professional football or international sports organizations, expanding brands internationally, familiarity with Middle Eastern and global football markets, and Arabic language proficiency.
• Experience in high-growth, ambitious settings is advantageous.

Performance Indicators

• Expansion of fan bases across all channels
• Increase in social media audience and interactions
• Growth in website and app traffic
• Development and engagement of CRM databases
• Improvement in match attendance and club membership
• Contribution of merchandise sales to revenue
• Effective campaign ROI and results measurement
• Improved brand awareness and perception
• Growth of international audience
• Successful sponsorship activations
• Efficient utilization of marketing budgets

Personal Traits

• Strategic thinker with commercial acumen
• Passion for football and fan culture
• Creative and innovative approach
• Strong leadership presence and organizational skills
• Data-focused decision making
• Ability to thrive in dynamic, high-pressure environments
• Collaborative and relationship-driven mindset

Benefits

• Opportunity to contribute to an organization shaping the future of Saudi sports with an aspiration to lead and excel.
• A work culture emphasizing quality, accountability, diversity, innovation, collaboration, and ambition, aligned with the distinctive "Qadsiah Way" philosophy.