Head of Marketing

Overview

This opportunity is posted for a partner company that handles the application review and next steps. The hiring team is seeking a Head of Marketing in Ireland to lead the next stage of growth for a well-established SaaS product with a broad international audience.

The role calls for a practical marketing leader who can shape and run the full go-to-market plan, expand acquisition, strengthen the brand, and drive durable revenue growth. You will balance strategy with execution, guide a skilled marketing team, and use data, automation, and AI-enabled methods to improve outcomes.

This position is designed for someone who wants to influence product-led growth, develop new partnerships, and create long-term impact in a competitive digital landscape. It is set in a high-trust, remote-first environment with strong autonomy and support from experienced SaaS professionals.

Overall, this is a chance to help define the next growth phase of a mature product while building marketing systems that can scale.

Accountabilities

• Take full responsibility for marketing strategy and execution, covering channel performance, budget distribution, paid acquisition, freelancers, and key strategic projects.
• Create growth plans that go beyond the current organic channels and build repeatable sources of traffic, leads, and revenue.
• Lead product-led growth work by turning feature releases into opportunities for acquisition, activation, and retention.
• Manage, coach, and develop a small group of senior marketers by setting priorities, clarifying ownership, and supporting strong delivery.
• Bring AI tools, automation, and modern workflows into marketing operations to improve research, content creation, testing, and communication.
• Develop ecosystem partnerships that extend reach, improve market credibility, and open up new growth paths.
• Raise brand awareness through thought leadership, community participation, creator collaborations, and content-led initiatives.
• Review performance data, spot improvement areas, and build structured growth plans aimed at long-term business impact.

Requirements

• Background in growth marketing with ownership of multi-channel strategies and clear business results.
• Strong grasp of SEO and digital marketing, with the confidence to represent a SaaS product in the SEO and broader software ecosystem.
• Experience leading marketing teams with a leadership approach that combines high standards, empathy, and accountability.
• Practical use of AI tools, automation platforms, and emerging technologies to improve marketing performance.
• Technical comfort with HTML, CSS, APIs, or webhooks to build or test marketing assets independently when needed.
• Solid product marketing experience, ideally in SaaS, freemium models, and conversion or upsell strategies.
• Experience handling meaningful marketing budgets and allocating spend based on expected impact.
• Strong communication and relationship-building ability, including internal collaboration and external brand representation.
• Fluent spoken and written English.
• Experience with creator-led growth, personal branding, video content, or having an existing audience is a bonus.
• German language skills and familiarity with DACH markets are helpful advantages.

Benefits

• Remote-first work setup with the flexibility to work from anywhere, while keeping substantial overlap with CET hours.
• Strong autonomy and ownership in setting growth direction and delivering business outcomes.
• Low-bureaucracy culture that values efficiency, experimentation, and steady progress.
• Opportunity to work with a small, collaborative, and supportive team.
• Access to a global community of SaaS professionals sharing expertise, insights, and entrepreneurial experience.
• Flexible working culture built on trust, responsibility, and impact.
• Transparent and fair compensation practices, with location-based salary ranges disclosed during hiring.
• Commitment to diversity, inclusion, and equal opportunity for all qualified applicants.

Data and Hiring Process Notice

The application is evaluated through an AI-supported matching process so it can be reviewed quickly, consistently, and fairly against the role’s core requirements. Shortlisted candidates are then shared with the hiring company, which manages interviews, assessments, and final hiring decisions.

By applying, you agree that your personal data may be processed to assess your candidacy and shared with the employer as needed. This is done under applicable data protection rules, including GDPR, and you may request access, correction, deletion, or objection at any time.

AI tools may also be used to assist with parts of the recruitment workflow, such as application review, resume analysis, or response assessment. These tools support the recruitment team but do not replace human judgment, and final decisions are made by people.