Head of Marketing - B2C

Role Overview

Williams Hall, a private equity-backed global company dedicated to connecting individuals with meaningful opportunities, is looking for a Head of B2C Marketing. This position involves leading customer acquisition strategies in Australia and select international markets. Join a fast-growing, agile, results-driven organization where innovation and measurable impact are core to success.

Key Responsibilities

• Oversee multi-channel acquisition campaigns across Australia and specific global niche markets to boost customer growth.
• Utilize data-driven marketing approaches to enhance consumer engagement and expand brand reach.
• Manage a small, focused marketing team to implement diverse initiatives including digital media, partnerships, branding, community outreach, and performance marketing.
• Provide strategic direction while actively participating in execution to optimize acquisition efforts based on insights and experimentation.

Candidate Profile

• Experienced in senior-level B2C marketing roles with proven success in customer acquisition within fast-moving, consumer-oriented sectors.
• Combines creative marketing ideas with analytical business thinking and measurement of results.
• Comfortable managing multi-market campaigns and leading compact teams.
• Open to candidates with diverse B2C backgrounds, with a preference for those skilled in digital and performance marketing channels.

Additional Information

This role represents a unique chance to apply your strategic creativity and commercial insight in a company committed to positive community impact. Being part of a nimble team, you will influence both the marketing approach and broader business growth.