Head of Marketing

About 1XL

1XL is a global enterprise specializing in comprehensive business solutions including Digital Marketing, Branding, Technology, Software Development, Recruitment, Business Consulting, Automation, and Business Growth. Serving startups to large enterprises across India and UAE, 1XL supports clients in scaling through strategic planning, digital transformation, and operational excellence, focusing on measurable outcomes and sustainable value.

Position Summary

We are looking for a seasoned Marketing Head to spearhead the entire marketing division at 1XL. This leader will formulate and execute marketing plans to heighten brand presence, generate leads, boost customer acquisition, and drive revenue growth. The role demands proficiency in digital and performance marketing, branding, and team leadership, while collaborating across departments to meet corporate goals.

Key Duties and Responsibilities

• Formulate and implement comprehensive annual and periodic marketing strategies aligned with organizational objectives.
• Design go-to-market plans for launching new services and business initiatives.
• Conduct market research and competitor assessment to identify expansion opportunities.
• Devise demand generation techniques aimed at cultivating qualified leads and increasing revenue.
• Maintain vigilance on industry trends to recommend innovative marketing strategies.
• Establish and enhance the 1XL brand identity across both digital and offline channels ensuring consistency in messaging.
• Lead employer branding efforts to attract top talent.
• Oversee digital marketing operations including SEO, SEM, PPC, email marketing, and social media campaigns across platforms like Google Ads, Meta, LinkedIn, and YouTube.
• Optimize websites for traffic, engagement, and conversion improvements.
• Manage performance marketing initiatives focusing on ROI, optimizing CPL, CPA, CAC, and ROAS through A/B testing and budget allocation.
• Develop and supervise content and social media strategies encompassing blogs, newsletters, and multimedia content to strengthen brand presence and drive engagement.
• Oversee website management and SEO (on-page, off-page, technical) collaborations with development teams to enhance user experience and campaign effectiveness.
• Collaborate with sales and business development teams to improve lead quality using B2B lead generation, ABM strategies, CRM workflows, and lead nurturing campaigns.
• Manage corporate communication and public relations including media relations, PR campaigns, and participation in industry events to enhance corporate image.
• Establish marketing KPIs, produce detailed performance analytics, and provide strategic insights and forecasts to senior management.
• Prepare, allocate, and monitor marketing budgets to maximize return on marketing investment while ensuring cost-effectiveness.
• Lead, mentor, and develop the marketing team fostering innovation, accountability, and collaboration with cross-functional teams to align marketing objectives with business goals.

Required Skills and Competencies

• Expertise in strategic marketing, brand management, digital and performance marketing, demand and growth marketing in B2B context.
• Proficient with Google Ads, Meta Ads, LinkedIn Campaign Manager, Google Analytics 4, Search Console, Tag Manager, SEMrush/Ahrefs, various CRM platforms like HubSpot, Zoho, Salesforce, CMS like WordPress, and email marketing tools such as Mailchimp.
• Strong leadership abilities to build and guide productive marketing teams.
• Skilled in strategic thinking, project and budget management, stakeholder engagement, and decision-making.
• Exceptional analytical, communication, negotiation, and problem-solving capabilities with a data-driven mindset.

Additional Information

• Work Location: Pune (On-site)
• Working Days: Monday to Saturday
• Working Hours: 10:00 AM to 7:00 PM
• Required Experience: Over 10 years
• Compensation: Annual package ranging between Rs. 10 to 11 Lakhs