Head of Marketing

About the Role

Transvirtual stands at a pivotal stage of growth, offering the most integration-rich Transport Management System (TMS) in the Australia-New Zealand region. The company is advancing toward becoming an AI-native platform that integrates TMS, Freight Management System (FMS), and Warehouse Management System (WMS). This competitive advantage is rooted not only in the product but also in an extensive integration ecosystem cultivated over years and strengthened continually.

The Head of Marketing role demands a commercially astute, hands-on leader responsible for overseeing the entire marketing lifecycle. Leading a team of three, this role requires close collaboration with Sales, Product, and the CEO to generate qualified leads, refine market positioning, and build a strong brand for growth. Operating at strategic and executional levels, the role includes leveraging AI tools to enhance productivity.

Success Measures

• Accountability for marketing pipeline focusing on lead quantity, quality, and conversion rates with prompt feedback integration from Sales.
• Active engagement across multiple channels, including Google, Meta, Bing, and LinkedIn, analyzing data and making informed decisions.
• Integrated product and marketing collaboration, ensuring feature releases align with updated positioning and customer communications.
• Embedding AI throughout processes, establishing a Retrieval-Augmented Generation (RAG) feedback loop, upskilling the team in AI design capabilities, and reducing external creative dependencies.
• Growth in SEO and AI-driven search visibility extending beyond current ANZ-based keywords to new verticals and regions.
• Comprehensive reporting delivering clear insights to leadership and preemptive identification of challenges.
• Strong team leadership, managing three direct reports with proactive coaching and ensuring high team productivity.

Key Responsibilities

• Implement and enhance AI-powered RAG feedback systems to improve messaging, objection handling, and reporting accuracy.
• Equip the marketing team with AI-native design and content tools to minimize external agency use.
• Devise and execute an omni-channel campaign strategy including paid digital advertising, Account-Based Marketing (ABM), direct mail, out-of-home advertising, and outbound efforts.
• Collaborate extensively with Sales to align marketing campaigns with pipeline objectives and Ideal Customer Profile (ICP) priorities.
• Manage and optimize paid media campaigns across platforms such as Google, Meta, Bing, and LinkedIn, including ad copy, bids, keywords, and landing pages.
• Translate product updates and the annual roadmap into compelling market positioning and website content.
• Create differentiation messaging frameworks for Transvirtual's TMS, FMS, and WMS offerings.
• Expand SEO efforts into additional keywords, verticals, and geographical regions outside ANZ.
• Develop AI-driven search (Answer Engine Optimization, AEO) capabilities in response to evolving search technologies.
• Run ongoing Conversion Rate Optimization (CRO) initiatives across vital web pages and marketing funnels.
• Maintain leadership dashboards with detailed lead volume, quality, costs, channel attribution, and conversion metrics, providing timely optimizations.
• Drive team performance through AI-augmented processes, setting clear expectations, and proactive coaching for direct reports.
• Manage integrated brand programs including case studies, client reviews, events, database hygiene, and social media presence.

Essential Qualifications & Experience

• 5 to 8 years of experience in B2B marketing, preferably within SaaS environments.
• Proficiency in building and utilizing AI agents for marketing purposes.
• Demonstrated expertise managing paid media campaigns with a hands-on approach to data analysis and optimization.
• Strong foundational knowledge in SEO with a proven record of driving organic traffic as a pipeline source.
• Experience managing ABM campaigns or targeted outbound marketing strategies.
• Commercial acumen in understanding pipeline dynamics, conversion ratios, and customer acquisition costs.
• Active engagement with AI-powered content, design, and analytics tools.
• Effective communication skills capable of addressing board members and providing clear design briefs.

Preferred Qualifications

• Experience leading small teams in dynamic, fast-paced settings.
• Background in transport, logistics, freight, or supply chain management software sectors (TMS, WMS, FMS).
• Familiarity with Answer Engine Optimization (AEO) and AI-enhanced search optimization techniques.
• Knowledge of marketing automation platforms such as HubSpot or Salesforce Marketing Cloud.
• Experience with direct mail campaigns, event management, and marketing list governance.
• Expertise in expanding market reach into new verticals or geographic areas.

About Transvirtual

Transvirtual is a progressive software-as-a-service (SaaS) company delivering logistics and transport management solutions across Australia, New Zealand, and North America. Its team operates from multiple locations including Sydney, Melbourne, Newcastle, China, India, Pakistan, the Philippines, and North America. Founded by industry veterans with deep transport experience, the company emphasizes high quality and ownership, ideal for professionals seeking meaningful impact and immediate results visibility.