Head of Marketing

Role overview

We are hiring for a fast-expanding UK consumer brand that sells through several e-commerce routes, including TikTok Shop, Amazon and Shopify. The company has built a strong presence in a specialist health and wellbeing segment and is continuing to scale through digital marketing, creators, affiliates and social commerce.

As the organisation moves into its next growth stage, it is seeking an experienced Head of Marketing to own the marketing function and guide the team responsible for delivery. This is a senior, hands-on leadership position for someone who leads by example, sets high standards, improves performance and stays involved in daily execution.

Key responsibilities

• Set and execute the marketing plan across major e-commerce channels, including TikTok Shop, Amazon and Shopify.
• Increase customer acquisition, brand reach and revenue outcomes.
• Keep a healthy flow of campaign ideas, creative concepts and content opportunities moving through the pipeline.
• Apply performance data and commercial insight to shape decisions and improve results.
• Define KPIs and success measures for internal teams and external partners.
• Work effectively in a fast-paced e-commerce setting and adjust activity quickly in response to platform changes, emerging trends and market shifts.
• Contribute directly to the business’s growth through strong marketing leadership and delivery.
• Manage the marketing and content team in day-to-day operations.
• Set clear goals, accountability and professional standards.
• Handle performance concerns in a constructive and professional way when needed.
• Build team capability while keeping execution standards high.
• Maintain a visible leadership presence in the office and promote ongoing improvement.
• Drive recruitment for the marketing function.
• Interview candidates using competency-based methods and judge fit against business needs.
• Oversee agencies, freelancers and other external partners.
• Ensure the right people and resources are available to meet objectives and delivery deadlines.

Candidate profile

The ideal candidate will be an ambitious marketing leader who enjoys building teams, scaling growth and delivering commercial results in a dynamic environment. Applicants should be prepared to submit a CV along with a short summary of their experience leading marketing teams, driving growth and working in e-commerce, DTC or digital-first businesses.

Essential experience

• Proven background leading a marketing function in an e-commerce, DTC or digital-first business.
• Strong people leadership experience, including performance management and team development.
• Clear success in creating and rolling out commercial marketing strategies.
• Strong analytical ability and a data-driven approach to decisions.
• Experience hiring, managing and developing marketing teams.
• Experience managing agencies and external partner relationships.
• Ability to set standards, take ownership and lead from the front.
• Hands-on leadership style with a proactive, solution-oriented mindset.

Desirable experience

• Exposure to creator-led, affiliate, influencer or social commerce marketing.
• Working knowledge of TikTok Shop, Amazon Marketplace and Shopify.
• Experience bringing products to market and growing acquisition channels.
• Experience in health, wellness, nutrition or a similar fast-growing consumer sector.

Salary, benefits and working pattern

• Permanent full-time position.
• Salary between £60,000 and £70,000, based on experience.
• Car allowance included.
• Bonus and wider benefits package to be covered at interview.
• Office-based role in Redditch, five days per week.
• Opportunity to influence marketing strategy, team capability and future growth in a rapidly growing business.
• Direct access to senior leadership and business decision-making.