Head of Growth Marketing

About Fresha

Fresha operates an AI-driven platform for the beauty, wellness, and self-care sector, serving businesses such as salons, barbers, spas, medspas, fitness studios, and health practices.

The business supports a large global user base, with 140,000+ businesses and 450,000+ stylists and professionals using the platform worldwide, and more than 1 billion appointments processed so far.

Headquartered in London, Fresha also has 15 offices across North America, EMEA, and APAC.

Its consumer-facing marketplace helps people find, reserve, and pay for appointments with local providers, while the business platform gives merchants tools to manage operations, including bookings, point-of-sale, customer information, marketing automation, loyalty, product inventory, and team coordination.

The marketplace and platform are designed to help partner businesses grow through online booking, automated marketing, and integrations with major technology platforms such as Instagram, Facebook, and Google.

Role overview

Fresha is seeking a senior growth leader to own and scale its global performance marketing function across both B2B and B2C. With this capability now run internally, the role will shape acquisition strategy and guide a growing in-house team.

You will oversee paid search and paid social, working closely with Marketing, Data, Design, and Commercial teams to improve spend efficiency, creative performance, and funnel conversion. The goal is to increase return on investment and lifetime value across important markets.

Key responsibilities

• Set and expand Fresha’s global performance marketing approach across paid search channels such as Google, YouTube, and Bing, as well as paid social platforms including Meta, TikTok, Snapchat, and Pinterest.
• Lead, coach, and grow the internal team so it can deliver acquisition and ROI goals for both B2B and B2C activity.
• Plan and fine-tune budgets across geographies and channels to drive strong efficiency and growth.
• Work with Data and Analytics partners to create dashboards, track CAC, LTV, and ROAS, and continuously improve campaign outcomes.
• Partner with Design and Influencer Marketing to produce compelling creative assets and campaign executions.
• Share performance updates and strategic recommendations with senior leadership to shape investment and direction.
• Spot and pursue new opportunities for growth across platforms, regions, and audience groups.

Requirements

• 7 to 8 years of experience in performance marketing, with practical expertise in paid search and paid social.
• Strong track record of managing high-scale campaigns in fast-moving, insight-led environments, either in B2B, B2C, or both.
• Solid analytical and reporting ability, with hands-on use of Google Analytics and Google Tag Manager.
• Proven experience leading teams and working effectively across departments.
• Comfortable presenting findings and recommendations to C-suite leaders.
• A proactive, creative mindset with a strong focus on measurable impact.

Inclusive workplace

Fresha says it is building an environment where people from all backgrounds feel welcome, supported, and able to contribute meaningfully.

All applicants are to be considered fairly for employment, regardless of race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or other legally protected characteristics relevant to the location of application.

If any accessibility support is needed for the interview process or after joining, candidates are encouraged to share those needs so appropriate support can be arranged.

Hiring process note

Fresha notes that AI tools may be used to assist parts of recruitment, including reviewing applications, analysing resumes, assessing responses, and checking for potential inconsistencies or verification signals in submitted materials. These tools support the recruitment team but do not replace human decision-making, and final hiring decisions are made by people. Candidates who want more details about data processing can contact the company.