Head of Growth Marketing

About the Company

BID Operations is dedicated to empowering clients by managing essential operational tasks, enabling businesses to focus on innovation and strategic expansion.

Role Overview

We are searching for a seasoned and commercially focused Head of Growth Marketing to spearhead our worldwide growth strategies and customer acquisition efforts.

Key Responsibilities

• Formulate and implement a global growth marketing strategy that aligns with organizational goals.
• Develop comprehensive annual, quarterly, and regional marketing plans aimed at driving customer acquisition and revenue gains.
• Identify untapped markets, diverse customer segments, and scalable channels for acquisition.
• Set and monitor growth key performance indicators (KPIs) and establish measurable targets across different regions.
• Conduct thorough competitor and market analyses to spot trends and new opportunities.
• Manage global paid acquisition campaigns across platforms such as Meta, Google, TikTok, and Demand-Side Platforms (DSPs), optimizing budget allocation for maximum ROI.
• Enhance campaign outcomes through tailored audience segmentation, bidding methods, attribution modelling, and ongoing A/B testing.
• Oversee and improve relevant marketing metrics like Customer Acquisition Cost (CAC), Cost Per Action (CPA), Cost Per Lead (CPL), First Time Deposit (FTD), Return on Investment (ROI), Return on Ad Spend (ROAS), and Lifetime Value (LTV).
• Strategize and execute social media plans targeting platforms including Meta, TikTok, Xiaohongshu, Telegram, LinkedIn, and X, balancing brand awareness, education, and user engagement.
• Collaborate with regional teams, agencies, and influencers to boost organic and paid social media results.
• Implement marketing analytics frameworks, generate reports on acquisition metrics, and provide actionable insights and recommendations to executive leadership.
• Ensure accurate marketing attribution and tracking by coordinating with Data and CRM departments.
• Optimize the customer acquisition funnel by improving websites, landing pages, and mobile app experiences through data-driven conversion rate optimisation (CRO).
• Partner with Product, UX/UI, Technology, and Development teams to refine user experience and drive marketing efficiency.
• Lead creative strategy efforts in conjunction with Creative, Design, and Content teams while maintaining brand consistency with regional customization.
• Support regional marketing units to execute aligned growth tactics, share successful practices, and coordinate cross-functional projects involving Sales, Product, Compliance, and Operations.
• Manage the global marketing budget, evaluate agency contributions, and guide the development and performance of the Growth Marketing team.
• Promote a culture emphasizing innovation, ownership, teamwork, and ongoing improvement.

Qualifications

• Bachelor's degree in Marketing, Business, Digital Marketing, Data Analytics, Finance, or a related field.
• Over five years of experience in growth, performance, or digital marketing roles.
• Minimum five years leading regional or global marketing teams.
• Proven background in sectors such as FinTech, Financial Services, Online Trading, Forex, CFDs, Cryptocurrency, or other rapidly growing digital markets.
• Expertise with marketing platforms including Meta Ads, Google Ads, TikTok Ads, DSPs, Google Analytics 4, and AppsFlyer or similar tools.
• Comprehensive understanding of digital marketing acquisition, paid media optimisation, attribution, and analytics.
• Strong commercial acumen coupled with advanced analytical and problem-solving skills.
• Excellent capability in stakeholder engagement and cross-team collaboration.
• Fluency in English, both written and spoken.
• Experience managing marketing teams across multiple regions.
• Knowledge of financial products, trading platforms, and global brokerage environments.
• Familiarity with marketing technology and customer data analytics.

Benefits

• Career advancement opportunities including diverse regional exposures.
• Comprehensive healthcare benefits encompassing medical, dental, and optical coverage.
• Access to gym facilities.
• Flexible smart casual dress policy.
• A youthful, dynamic, and inclusive workplace culture.