Head of Growth Marketing

About the Role

We are seeking an experienced Head of Growth Marketing to spearhead brand and growth initiatives for a consumer wellness brand operating in the UAE and Saudi Arabia. This role demands leadership of multifaceted marketing strategies to boost customer engagement and business expansion.

Key Responsibilities

• Design and execute comprehensive brand and growth marketing plans targeting the UAE and Saudi markets.
• Lead performance marketing efforts, including social media campaigns, influencer collaborations, and strategic partnerships.
• Manage relationships with external agencies as well as internal marketing teams to guarantee effective and consistent campaign delivery.
• Drive strategies focused on customer acquisition, retention, and sustained business growth.
• Work in close coordination with senior leadership to accelerate business scaling and enhance brand presence.

Candidate Profile and Requirements

• Minimum of five years’ experience in brand, growth, or digital marketing within direct-to-consumer (DTC), e-commerce, or related consumer brand environments.
• Proficient in performance marketing tactics, social media, content creation, influencer marketing, and customer relationship management (CRM).
• Proven ability to manage marketing agencies, internal teams, and collaborate across departments.
• Familiarity with consumer behaviors and market nuances in the UAE and Saudi Arabia.
• Adept at operating within high-velocity startup settings.
• Arabic language fluency is preferred and encouraged.