Head of Global Digital Transformation & Omnichannel (m/w/d)

About the Role

Our client is a globally successful specialty pharmaceutical company undergoing strategic realignment amid ongoing growth and an evolving product portfolio. Expanding offerings and targeting new audiences has heightened the importance of digital engagement with healthcare professionals and patients. This pivotal position calls for a leader to actively advance the global digital and omnichannel organization. The main focus is on developing a future-proof omnichannel strategy, establishing global standards and governance frameworks, and fostering integration across marketing, CRM, and international markets.

Close collaboration with Global Marketing, Commercial Excellence, Medical Affairs, CRM, Data & Analytics, and international subsidiaries drives the advancement of a scalable digital organization.

Key Responsibilities

• Design and execute a comprehensive global digital and omnichannel strategy aligned with commercial enterprise and brand goals.
• Develop and enhance global omnichannel standards, customer journeys, and engagement models targeting healthcare professionals and patients.
• Translate commercial priorities and product launch requirements into scalable digital concepts and implementation roadmaps.
• Advance CRM-supported customer journeys and promote data-driven, cross-channel customer communication.
• Collaborate intensively with international stakeholders and support regional teams in adopting global concepts and best practices.
• Define key performance indicators, monitor ongoing success, and optimize digital initiatives.
• Manage relationships with external agencies and technology partners.
• Stay abreast of new developments in digital marketing, omnichannel strategies, and AI to inform actionable recommendations.

Candidate Profile

• Completed tertiary education in Marketing, Business Administration, Digital Business, or related field.
• Several years of professional experience within international pharmaceutical, healthcare, or life science sectors.
• Substantial expertise in digital marketing, omnichannel approaches, CRM, or commercial excellence.
• Proven experience in establishing and evolving global omnichannel or CRM frameworks including implementation of international standards and governance models.
• Familiarity with CRM platforms, preferably Veeva.
• Experience working in international matrix organizations with strong stakeholder management skills.
• Strategic thinker with pragmatic, results-driven working style.
• Excellent communication skills and enthusiasm for uniting diverse functions and international teams.

Additional Information

This role offers a unique opportunity to drive the growth of a global digital and omnichannel organization in an international specialty pharmaceutical company. It holds a key position at the intersection of marketing, CRM, and commercial excellence, laying the foundation for scalable, internationally focused digital customer engagement.