Head of Digital Marketing

About the Role

A dynamic luxury beauty brand is seeking a Head of Digital Marketing to spearhead its global growth initiatives, driving substantial commercial success across multiple digital channels.

Key Responsibilities

• Develop and execute a comprehensive global digital strategy aimed at achieving ambitious e-commerce revenue and profitability goals.
• Lead and oversee performance marketing efforts across platforms including Meta, Google, TikTok, and emerging channels, maintaining full responsibility for Return on Ad Spend (ROAS), Customer Acquisition Cost (CAC), and overall marketing profitability.
• Establish and expand a worldwide affiliate marketing program by recruiting new partners and optimizing returns.
• Design and implement influencer marketing strategies targeting the UK, US, and international markets to convert creator collaborations into tangible sales increases.
• Drive Customer Relationship Management (CRM) and lifecycle marketing initiatives using email, SMS, and personalized campaigns to improve customer retention and maximize lifetime value.
• Collaborate closely with the E-commerce team to enhance conversion rates, merchandising strategies, and user journey optimization on the website.
• Manage the digital marketing budget effectively, using performance analytics to make informed commercial decisions.
• Lead, inspire, and develop a talented digital marketing team to meet high performance standards.

Candidate Profile

The ideal candidate possesses prior experience in a senior digital growth role within a fast-paced, commercially focused environment. They demonstrate strong leadership qualities, commercial insight, and a genuine passion for the beauty sector. Excellent negotiation and influencing skills, along with robust organizational and time management capabilities, are essential. While luxury market experience is advantageous, it is not mandatory.