Head of Content

About the Company

WD develops the storage backbone that supports the AI data economy. As artificial intelligence expands, the volume of data created by models, systems, and user interactions grows with it. WD builds the infrastructure that keeps that data stored, organized, and accessible over the long term.

The company combines advanced engineering with large-scale manufacturing to deliver storage platforms used by hyperscale data centers, cloud providers, and enterprise environments worldwide. This is a hands-on role focused on solving complex real-world technology challenges at scale.

Role Overview

The Head of Content is a senior management position responsible for shaping WD’s corporate content direction, editorial planning, and content creation across marketing channels. The role calls for a strong storyteller who can work independently while also partnering closely with technical experts to turn WD’s innovation story into engaging content.

The ideal candidate brings sharp editorial judgment, excellent writing ability, and a strong understanding of enterprise technology and AI infrastructure. This person should be equally comfortable interviewing engineers, coordinating with executives, and developing content for both technical and business audiences.

What You'll Do

• Lead WD’s corporate content strategy and editorial roadmap so it supports business goals, marketing initiatives, product launches, and market trends.
• Set content KPIs, create reporting systems, and share performance insights and strategic recommendations with marketing leadership.
• Spot gaps in the content function and recommend the tools, talent, and workflows needed to scale it effectively.
• Plan, write, edit, and publish original content across blogs, the website, social channels, executive communications, customer stories, video scripts, presentations, and external thought leadership outlets.
• Act as the primary writer for high-priority content initiatives, converting technical subjects into clear and compelling stories for enterprise, technology, and executive audiences.
• Build and oversee WD’s YouTube and video content strategy, including scripted series, product explainers, executive interviews, and event-related content, while coordinating with creative and production partners.
• Run WD’s shared editorial calendar and align priorities across Corporate Marketing, Product Marketing, Communications, Social Media, and other internal stakeholders.
• Work with product marketing, engineering, research, and executive teams to gather insights, conduct interviews, and produce technically accurate content that reflects WD’s innovation leadership.
• Manage external vendors, freelancers, and production partners, and help establish a content operating model that can scale as the team grows.
• Develop content ideas around major industry topics such as AI infrastructure, cloud computing, data storage, digital transformation, and emerging technologies.
• Drive content distribution and activation across owned channels in partnership with creative, social, web, and digital teams to increase reach and impact.
• Support executive thought leadership through articles, speaking abstracts, presentations, keynote materials, and industry commentary.
• Own content performance by defining KPIs, applying SEO best practices, and using analytics to improve reach, engagement, and discoverability.
• Create and maintain editorial standards, style guidance, and content quality processes across corporate marketing output.
• Manage the content budget, including tools, production expenses, and outside resources.

Requirements

• At least 8 years of experience in content strategy, content marketing, journalism, corporate communications, or editorial work within the technology sector.
• Strong writing, editing, interviewing, and storytelling skills, supported by a portfolio showing quality across multiple content formats and channels.
• Demonstrated ability to create original content independently from initial concept through publication.
• Ability to turn complex technical information into clear, engaging, audience-focused narratives.
• Proven experience leading cross-functional content planning and aligning editorial priorities across multiple stakeholders.
• Experience building and running B2B YouTube or video content strategies, including scripting, series development, and audience/channel growth.
• Excellent project management and organizational skills, with the ability to handle multiple priorities in a fast-moving environment.
• Strong communication and collaboration skills, including direct work with technical subject matter experts and senior leaders.
• Preferred background in enterprise technology, AI, cloud infrastructure, data storage, semiconductors, or related B2B technology fields.
• Experience supporting executive thought leadership and company storytelling initiatives is preferred.
• Working knowledge of SEO, content analytics, and performance optimization is preferred.
• Experience producing multimedia content such as video scripts and presentation materials is preferred.
• Awareness of emerging trends in AI, cloud, and data infrastructure markets is preferred.

Additional Information

WD provides equal employment opportunities and does not discriminate on the basis of any legally protected characteristic. Harassment on any protected basis is also prohibited, and the company follows applicable workplace discrimination laws and notices.

WD values diversity and aims to reflect the variety of its customers and communities within its workforce. The company is committed to building an inclusive environment where people can contribute, belong, and thrive with respect.

WD offers accommodations for applicants with disabilities. Candidates who need help navigating the careers site or hiring process can contact jobs.accommodations@wdc.com with the accommodation request, job title, and requisition number.

The company expects the application deadline to be 9/23/26, though it may close the process earlier if the role is filled before then. If the role remains open, the posting may be updated with a new expected deadline.

Compensation & Benefits

Pay within the salary range may depend on relevant education, qualifications, certifications, experience, skills, job knowledge, performance, contribution, location, shift, internal and external equity, and business needs.

The posted salary range reflects WD’s estimate at the time of posting and applies to California, Colorado, New York, and remote roles that can be performed in those states. The range may change in the future.

If the role is non-exempt, overtime pay is available in line with company policy and applicable law. Depending on assignment, shift differential pay may also apply.

Eligible employees may be considered for bonus programs under the Short Term Incentive Plan or Sales Incentive Plan, based on role and performance. Some roles may also qualify for the annual Long-Term Incentive program, which may include restricted stock units or cash equivalents under plan terms. New hires in eligible positions may receive RSU awards subject to WD’s standard RSU terms and conditions.

Benefits include paid vacation, paid sick leave, medical, dental, and vision coverage, life/accident/disability insurance, flexible spending and health savings accounts, employee assistance, voluntary benefits such as supplemental life, AD&D, legal, pet, critical illness, accident, and hospital indemnity coverage, tuition reimbursement, transit support, the Applause Program, employee stock purchase plan, and the WD Savings 401(k) Plan.

No amount of pay is considered earned compensation until it is vested, determinable, and actually earned. Bonus, commission, benefits, and any other compensation remain subject to company discretion unless and until paid, and may be changed as permitted by law.

Important Notice

WD and its subsidiaries will never ask candidates to pay any fee to apply or to receive a job offer. Any such request should be reported immediately to the WD Ethics Helpline or by email to compliance@wdc.com.