Head of Communications, South Asia

Role overview

This position calls for a seasoned communications leader to shape the company’s reputation and public narrative across South Asian markets, while also handling broader regional communications responsibilities. The role sits within a wider team covering the Middle East, Africa, South and Central Asia, and Eastern Europe, and includes line management of one direct report. It is based in the UAE and involves frequent travel across major South Asian countries.

What you will do

• Own and execute the communications and PR plan for South Asia, ensuring it reflects local market insight and stays aligned with regional and global objectives.
• Create narrative and campaign initiatives that advance both business goals and reputation outcomes, with measurable targets and accountability.
• Use deep market knowledge and trusted relationships to advise senior leaders and cross-functional partners on media, cultural, and policy dynamics across South Asia.
• Identify, secure, and coordinate high-value speaking, media, and stakeholder engagements, and prepare spokespeople with the right context and confidence.
• Maintain strong relationships with senior journalists, editors, commentators, and other influential stakeholders to support proactive storytelling and rapid issue response.
• Oversee PR agencies and partner teams, ensuring consistently high standards of quality, accuracy, and speed.
• Lead crisis readiness and response across the broader region, with timely and well-coordinated handling of sensitive or high-risk issues.
• Serve as a central leadership contact during escalations, offering clear guidance, sound judgement, and communications counsel to regional and local teams.
• Support in-market teams as they address regulatory, reputation, and media challenges.
• Build and standardize crisis response playbooks, escalation processes, and operating frameworks across markets.
• Work closely with Trust & Safety, Legal, Government Relations, Policy, and Product teams.

What the employer is looking for

• Significant experience in communications or public relations, including work in complex, high-pressure environments.
• Strong understanding of the South Asian media environment, policy context, and cultural landscape.
• An established network of senior media, industry, and stakeholder contacts across South Asia.
• Proven experience leading crisis and issues management across several markets or regions.
• Hands-on experience building and implementing regional crisis communications systems, including playbooks, escalation pathways, and response guidance.
• Excellent writing, messaging, and stakeholder management abilities.
• Ability to balance strategic thinking with practical execution and sound judgement.
• Experience partnering with Trust & Safety, Legal, Government Relations, and Product teams.
• Strong organizational skills, attention to detail, and the ability to manage multiple priorities in a fast-moving setting.

About the company

The organization is a global leader in short-form mobile video, with a mission to inspire creativity and bring joy. Its headquarters are in Los Angeles and Singapore, and it also operates from offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why join

The team values curiosity, humility, resilience, and a builder mindset. Employees are encouraged to learn quickly, innovate continuously, and create meaningful impact in a rapidly growing technology environment. The workplace also emphasizes diversity, inclusion, and representing the communities it serves.