Head of Category Marketing

About the Role

We are offering an exciting leadership position for a seasoned commercial marketing professional to spearhead the growth of a key product category within a prominent retail company based in Dublin. This role involves shaping the long-term strategic direction to boost category growth, leveraging market insights, and steering marketing initiatives that yield tangible commercial benefits.

The position requires a commitment of three days per week onsite, with relocation support provided to suitable candidates. The salary package is competitive, at €140,000 annually plus additional benefits.

Key Responsibilities

• Formulate and drive the long-term growth strategy for a vital retail category.
• Collaborate closely with senior commercial stakeholders to uncover growth avenues and expand market share.
• Utilize customer insights and market trends to develop marketing strategies that align with business objectives.
• Design and execute integrated marketing campaigns that bolster seasonal sales, product launches, and critical commercial occasions.
• Make data-informed investment choices aimed at enhancing the efficiency and results of marketing activities.
• Continuously evaluate category performance and adjust marketing plans in line with customer behaviors and sales outcomes.
• Coordinate cross-functional teams to implement cohesive and commercially driven marketing programs.
• Build and nurture a high-caliber marketing team capable of executing best-in-class category initiatives.

Essential Experience and Skills

• Proven experience in leading category, commercial, or consumer marketing within a sizable enterprise.
• Track record of devising growth strategies that achieve measurable commercial success.
• Expertise in managing substantial marketing budgets and campaign financing.
• Strong working relationships with Buying, Product, or Commercial teams.
• Competence in leveraging customer data, market analytics, and performance metrics to guide strategic decisions.
• Ability to lead teams effectively through dynamic and complex environments marked by continuous change.

Diversity and Inclusion Commitment

The organization values diversity and inclusiveness in the workplace and encourages applications from individuals of diverse backgrounds, experiences, and perspectives. Equal employment opportunity is extended regardless of race, color, religion, gender, gender identity, sexual orientation, nationality, disability, or age.

Additional Information

Lime Talent is acting as the recruitment agency for this opening, specializing in the consumer goods sector. Candidates applying acknowledge the privacy terms set by the agency. This role requires onsite presence in Dublin three days weekly, with relocation assistance available for the successful applicant.