Head of Brand & Global Campaigns

About THG

THG is a worldwide ecommerce group aiming to be the global leader in beauty and sports nutrition online. Their portfolio includes well-known retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty, grouped under two main segments: THG Beauty and THG Nutrition. Employing over 2500 team members globally, including offices in Manchester and New York, the company encourages collaborative work and visionary thinking.

Role Overview

The opportunity is for a Head of Brand & Global Campaigns position, reporting directly to the Brand Director and focusing on the Myprotein and Myvitamins brands. This leadership role is based fully onsite at THG ICON 1 in Manchester.

The role involves leading the creation and execution of comprehensive, integrated global campaigns that drive brand recognition, customer engagement, and commercial growth internationally. You will manage the annual global campaign calendar and ensure delivery of impactful, insight-driven campaigns across the brands, maintaining creative quality and commercial focus.

Key Responsibilities

• Direct the planning and implementation of 360-degree integrated global brand campaigns for Myprotein and Myvitamins.
• Manage the annual global campaign schedule, ensuring timely launch and execution of key innovations and seasonal activations worldwide.
• Convert brand strategy into compelling campaign initiatives that enhance brand equity while supporting business goals.
• Collaborate with the Brand Director to develop and implement long-term global brand visions for the two brands.
• Work cross-functionally with Creative, Social, Influencer, PR, CRM, Paid Media, Product Marketing, Commercial, and Regional Marketing teams to ensure cohesive campaign delivery across channels and markets.
• Maintain creative excellence throughout campaign development, ensuring consistent messaging and visual identity globally across all customer touchpoints.
• Utilize customer insights, market trends, and campaign analytics to refine future campaigns and innovate.
• Oversee campaign budgets, schedules, and resource allocation to guarantee efficient project delivery.
• Foster strong senior stakeholder relationships, influence decisions, and align teams around shared goals.
• Lead, mentor, and grow a high-performing Brand & Campaigns team, promoting collaboration and continual improvement.

Candidate Profile

• Proven extensive experience in brand and integrated global campaign marketing, preferably in consumer, retail, lifestyle, or wellness sectors.
• Strong track record of designing and executing large-scale, multi-channel global campaigns with measurable impact.
• Deep understanding of brand strategy and its transformation into engaging customer-focused global campaigns.
• Experience leading and developing successful marketing teams.
• Excellent skills in stakeholder management and influencing at all organizational levels.
• Commercially savvy with the ability to balance creative ideas and business performance.
• Strong organizational and project management capabilities in fast-paced environments.
• Ability to leverage consumer insights and campaign data for informed decision-making and campaign optimization.
• Passion for building globally recognised brands and creating campaigns that resonate with customers.

Benefits and Perks

• Access to bespoke learning and development programmes designed by the internal L&D team.
• Continuous development supported by a partnership with a leading training provider.
• 25 days annual leave plus bank holidays, including an extra day off on your birthday.
• Enhanced maternity and paternity pay depending on service length.
• Up to 10 days compassionate leave and option to buy back up to 3 days annually.
• Two days volunteer leave granted after one year of employment.
• Wellness support including in-house GP appointments, 24/7 Employee Assistance Programme through Bupa, on-site gym, and physiotherapy access.
• Salary sacrifice scheme allowing up to 12% savings on personal technology purchases.
• Subsidised bus travel from Manchester City Centre to the ICON office.
• Up to 50% staff discounts on THG brands and access to an on-site staff shop.
• Employee referral programme offering up to £1000 reward after referred hires pass probation.
• Anniversary gifts at 5 and 10 years of service.

Additional Information

THG is a Disability Confident Committed employer and welcomes reasonable adjustments during recruitment. The company values diversity and inclusion in its application process. Due to high application volumes, candidates may wait up to 14 days for a response. Applicants with questions can contact the Talent team for further assistance.