Head of Brand, DTC Health & Wellness

About Hyprwork and Our Mission

Hyprwork rapidly expands direct-to-consumer health and wellness brands, exemplified by our flagship line Rejuvacare, which includes products like RejuvaKnee that aid adults in improving mobility and reducing pain. Trusted by over 400,000 customers mainly in the US, we've grown 12-fold within a year to nearly 150 employees across 15+ countries. We operate as a remote-first and asynchronous organization with a strong emphasis on accountability.

Position Overview

This senior leadership role is responsible for shaping and directing the brand and product vision across our portfolio, focusing on the newer brands. Reporting to the CEO, the role entails building and leading the brand team as it expands.

Brand Challenges and Responsibilities

Unlike fashion or shapewear brands where the product's appearance drives appeal, our health and wellness claims require building trust through evidence, mechanism explanation, and compelling storytelling within regulatory compliance.

You will oversee brand positioning, narrative, voice, and identity, extending into product experiences such as digital claims, UX/UI direction, physical product design, packaging, social media strategy, and user-generated content management. Success means brand and product vision actively contribute to sales and customer engagement.

Key Responsibilities

• Lead the foundation of brand including positioning, messaging architecture with special emphasis on new brands.
• Define and maintain brand voice, visual identity, tone, and guidelines ensuring consistency amidst growth.
• Provide strategic direction for product experience, incorporating digital claims, UX/UI, physical product, and packaging.
• Manage social media strategy and user-generated content presence to maximize credible brand visibility with customers.
• Collaborate with performance marketing to align brand initiatives with direct response strategies, ensuring claims are compliant and validated.
• Recruit, build, and lead the brand team, monitoring brand health to inform ongoing development from customer insights.

Candidate Profile and Qualifications

• Experienced senior leader in brand or brand-product roles within DTC consumer goods, preferably in health, wellness, supplements, or claims-driven categories.
• Proven ability to establish brand and product vision from inception, including positioning, messaging, identity, product packaging, and social channels—not just maintaining existing assets.
• In-depth understanding of claims-based health and wellness marketing, including navigating compliance and differentiating from fashion or product-led branding.
• Comfortable working in performance and direct-response environments where branding efforts directly impact conversion.
• Excellent English language skills with editorial and aesthetic sensibilities for branding targeted at US consumers and media.

Desirable Attributes

• Experience with health & wellness sectors, supplements, or marketing to 55+ demographics.
• Background in creator or influencer engagement ecosystems, packaging, product marketing, and launching brands from ground zero.

Compensation and Benefits

• Fully remote role with leadership responsibility over a growing function and direct interaction with founders.
• Monthly performance bonus linked to KPIs in addition to base salary.
• Generous paid time off and wellness stipend.
• Unlimited budget for professional growth including conferences and courses.
• Company-funded computer allowance after tenure milestones.
• Global medical insurance contributions by company.
• Company-sponsored leadership retreats and in-country meetup allowances.
• Birthday gift card and strong mandate to expand and lead the brand team.