Head of Brand & Content

About the Company

Crease Group is a worldwide, vertically integrated apparel design, development, and manufacturing business. The company creates and produces for major brands, while also expanding its own portfolio of brands. With operations across the US and Asia and a design-led manufacturing hub in Hong Kong and China, it combines creative direction with real production scale. It also has a highly engaged global following of 300k+ across its channels, representing significant untapped audience potential.

Role Overview

The company is hiring a Head of Brand & Content to define how the brand is presented to the world — including its voice, visual identity, and storytelling — and to build a content system that performs consistently across social, video, and related formats. This is a founder-adjacent position with direct access to the CEO and is based in the Scottsdale office.

This is explicitly a hands-on role. The expectation is not limited to setting direction; the person in this position must also execute the work. Candidates who prefer to build brand through presentations and handoffs will not be a fit. The role is suited to someone who wants to personally shape the brand and create the content with their own skills.

Core Ownership Areas

• Set the content strategy, publishing calendar, and brand voice across all channels, including what gets created, why it matters, and how it should sound.
• Build a repeatable content engine that consistently produces strong reels, short-form video, and carousel content that grows the brand and supports business development.
• Lead a small creative production team, including a videographer based in Asia and a designer, by briefing them clearly, reviewing output, and maintaining a high standard.
• Personally handle the more taste-sensitive creative work by shaping founder-led and现场 footage into polished, attention-grabbing content.
• Own the systems behind the channels, asset library, and documented brand voice so the process remains consistent and scalable rather than dependent on one person.

What the Role Looks Like Day to Day

You will control the content calendar and decide what gets produced. You will write hooks, scripts, and captions, edit the most important pieces yourself, and direct the remaining work. You will brief the videographer and designer, review their output, and publish the finished content. You will also monitor performance and refine the approach based on what works. Some days will be spent on brand strategy with the CEO; other days will be focused on editing and production.

Candidate Profile

• Background in brand and content leadership, ideally as the primary owner or a key deputy, within DTC, apparel, consumer, or creator-led businesses.
• Strong instinct for brand identity, including voice, appearance, and overall presentation, with the ability to maintain a high creative standard.
• Proven ability to do the work directly: editing video, creating short-form assets, writing effective copy, and directing shoots.
• Comfort with building systems and repeatable workflows, not just expressing creative talent.
• Commercial mindset that evaluates content by its impact on reach, engagement, and business pipeline.
• Must be located in or willing to relocate to the Scottsdale-Phoenix area and work in-office alongside the CEO.

Why This Opportunity Stands Out

• The role offers access to a distinctive story: real factories, real products, and real scale that many brands cannot showcase.
• It provides direct access to the founder and a meaningful seat in decision-making.
• The brand and content engine can be built from the ground up and expanded across a growing portfolio of brands and ventures.
• Competitive compensation and benefits are included.
• Global travel is part of the opportunity.

Application Instructions

Applicants should share a portfolio showing their work, along with a short note describing how they would approach this type of brand story. Links to work examples are requested, with emphasis on past output and brand impact rather than a standard resume.

Additional Notes

This opportunity is based in Scottsdale, Arizona, and requires on-site collaboration. The role is described as founder-adjacent and highly execution-focused. Global travel is included.