Head of Backstage Marketing

Role overview

Spotify’s Platform organization builds the technology that helps the company move quickly, scale efficiently, and support growth across its global customer base. The team develops infrastructure, tooling, frameworks, and capabilities that make it possible to serve a billion customers.

Backstage, originally built at Spotify, has become a widely used SaaS and open-source developer portal platform. It helps organizations bring order to complex microservices environments, improve the developer experience, and deliver software faster, including in AI-driven environments, while still preserving autonomy and control. The platform supports centralized software catalogs, standards, and AI enablement through open-source, plugin, and SaaS offerings.

This position is responsible for marketing Shipping Our Expertise (SOE), Spotify’s B2B SaaS business built on platform capabilities, and also contributes to the broader Spotify R&D brand.

What you will do

• Own and direct the full marketing strategy for the SOE business across product marketing, growth, and brand.
• Design and launch growth initiatives that improve revenue, adoption, and customer expansion in measurable ways.
• Lead digital marketing and paid acquisition campaigns focused on developers, engineering leaders, and enterprise decision-makers.
• Create sharp positioning and differentiated messaging tailored to technical B2B audiences.
• Work closely with Engineering, Product, and Sales to align the roadmap, go-to-market approach, and commercial goals.
• Set up and monitor full-funnel metrics covering awareness, acquisition, activation, retention, and revenue.
• Shape event and community programs that raise visibility and generate qualified pipeline.
• Strengthen marketing operations through planning discipline, dashboards, and performance reporting.
• Build, coach, and expand a high-performing marketing team that uses data to guide decisions.

Who this role suits

Best fit candidates will bring deep experience in B2B SaaS, growth, or product marketing, along with a track record of leading teams and delivering commercial outcomes. The role suits someone who understands developer tools, infrastructure platforms, or other technical software products and can communicate effectively with engineering-focused audiences.

Additional details

This position is based in London, United Kingdom. The working setup is primarily on-site with flexibility to work from home, though some in-person meetings will be required.

AI notice

Artificial intelligence tools may be used during parts of the hiring process, such as application review, resume analysis, or response assessment. These tools support the recruitment team but do not replace human judgment. Final hiring decisions are made by people. For more information about data processing, the company refers candidates to its AI notice.

About the company

Spotify is widely known as the world’s most popular audio streaming subscription service.