Global Marketing Director

About Knotel and Role Overview

Knotel, a prominent provider of managed office solutions, is seeking an experienced Marketing Director to spearhead the companys next growth phase. Established in 2016 and acquired by Global Real Estate Advisor Newmark in 2021, Knotel is positioned uniquely in the market. This role involves leading global marketing initiatives, with a focus on business analysis, lead generation, reporting, communications, and brand strategy aligned with Knotel's commercial objectives.

Core Responsibilities

• Developing and implementing comprehensive marketing strategies for lead generation across Knotel Services, the office portfolio, and Work Club memberships/events.
• Aligning marketing deliverables with overarching business goals and continuously identifying avenues for growth.
• Serving as the primary liaison to Newmark's Chief Marketing Officer to ensure synchronized marketing efforts and utilization of Newmark's systems.
• Monitoring and managing the marketing budget and third-party supplier relationships to maximize return on investment.
• Collaborating with senior leadership to ensure marketing plans support business objectives.
• Designing, executing, and optimizing paid lead generation campaigns and reporting mechanisms to quantify commercial impact.
• Shaping and strengthening Knotel's brand identity by uniting its core offerings under a coherent market voice and leveraging owned channels such as website, social media, and SEO.
• Acting as the brand custodian, overseeing all brand materials and public interactions.
• Planning and enacting marketing communication strategies across multiple channels, including public relations efforts in partnership with Newmark's PR team.
• Managing social media schedules, website content including blogs and thought leadership, ensuring consistent messaging.
• Preparing and delivering detailed marketing performance reports monthly and quarterly, developing dashboards and automated insights.
• Establishing and tracking KPIs and OKRs to evaluate marketing effectiveness and guide improvements.

Candidate Profile

• Creative and commercially minded marketer who thrives in a fast-paced, agile team environment.
• Capable of balancing strategic vision with hands-on execution.
• Proven senior marketing leadership experience, preferably in roles such as Head of Marketing or Marketing Director.
• In-depth experience in the Real Estate sector is essential.
• Strong data analytics skills to interpret metrics and make informed decisions.
• Familiarity with artificial intelligence tools in marketing workflows.
• Excellent communicator with strong interpersonal skills and the ability to collaborate across teams and with external partners.
• Well-versed in digital marketing techniques, including social media management, SEO strategies, and content management systems.
• Strategic and commercially focused with a results-driven attitude.