Job description

Role Overview

The Global Head of Social Content & Culture at De'Longhi Group takes charge of shaping the worldwide social content strategy across the company's diverse brands, including De'Longhi, Kenwood, Braun, and Nutribullet. This senior leadership position focuses on transforming the way the Group produces and activates social-first content across multiple markets and platforms.

Key Responsibilities

Develop a comprehensive global social content strategy tailored for each brand while maximizing shared efficiencies and capabilities.
Establish core content themes, editorial guidelines, and platform-specific strategies that align with brand expansion and commercial goals.
Create a continuous social content pipeline balancing major product launches, cultural events, evergreen materials, and reactive opportunities, driven by audience insights and platform trends.
Lead the creative direction ensuring distinct, consistent, and captivating social identities for each brand, while fostering innovative storytelling and high standards across various content formats.
Oversee the global editorial and cultural calendar, identifying trends and cultural moments to engage audiences authentically.
Build and expand a world-class global Social Content Studio delivering native social content through short videos, photography, motion graphics, and user-generated content (UGC) with an agile production approach combining in-house and freelance talent.
Establish governance frameworks, briefing processes, and content standards, while coaching and mentoring global and local teams to elevate social content capabilities.
Define and monitor key performance indicators for social content effectiveness, utilizing analytics to optimize strategies and share insights with senior stakeholders.

Success Metrics

Create a global social content framework that enhances organic reach, engagement, and audience growth.
Achieve high-impact adoption of UGC and social-first content across international markets.
Improve creative quality, production efficiency, and speed while increasing content localization and cultural relevance.
Ensure measurable contributions of social content to brand equity, advocacy, and commercial outcomes.

Ideal Experience and Skills

Extensive leadership experience in social content, editorial, or digital content across global consumer, lifestyle, technology, or FMCG brands.
Track record of developing and executing global social content strategies across multiple brands and regions.
Proven ability to build and lead dynamic global teams focused on content strategy, editorial planning, and production.
Expertise in platform-native content creation for channels like TikTok, Instagram, YouTube, Pinterest, and emerging social media.
Experience in establishing scalable content studios and agile production models integrating in-house and freelance creative resources.
Solid understanding of social platform algorithms, audience engagement behaviors, content optimization, and performance measurement.
Strong leadership, communication, and stakeholder management, capable of influencing multi-disciplinary teams globally.
Commercial acumen aligning social content initiatives with business results and long-term brand development.