Global Digital Strategy Director – Luxury Brand

About the Role

We are recruiting for a prestigious global luxury brand seeking a Digital Director to lead and define their worldwide digital strategy. This leadership position reports directly to the Global Chief Marketing Officer and involves steering the brand’s digital vision to maintain and grow visibility, trust, and influence in a marketplace increasingly shaped by AI and emerging technologies.

Key Responsibilities

• Develop and drive an integrated global digital strategy aligned with corporate goals and long-term plans.
• Coordinate a unified digital approach across multiple regions including North America, Europe, India, China, and additional expansion markets.
• Incorporate digital initiatives into global campaigns, strategic partnerships, product launches, and essential projects.
• Oversee Search, AI, and Digital Authority strategies to ensure high brand discoverability and credibility across search engines, AI assistants, and new digital platforms.
• Strategize to enhance digital authority, improve information quality, and mitigate online misinformation.
• Form strategic collaborations with specialized digital agencies, technology providers, and platforms.
• Track advancements in AI, search technologies, and shifts in consumer behavior to keep the organization at the forefront of digital innovation.
• Create frameworks for digital intelligence and measurement, interpreting data insights to advise senior leadership.
• Champion organizational digital capabilities by enforcing best practices, governance, and operational standards globally.
• Collaborate closely with Marketing, Communications, and Creative leadership teams to deliver exceptional digital customer experiences.
• Lead, mentor, and inspire the Global Digital Strategy team to foster innovation, collaboration, and continual growth.

Candidate Requirements

• Extensive senior leadership experience in digital strategy, transformation, or digital performance within complex, multinational organizations.
• Demonstrated success in crafting digital strategies integrating technology, data analytics, AI, and exceptional customer experience.
• Expert knowledge in search technologies, SEO, AI search, large language model optimization, and digital discoverability techniques.
• Strong comprehension of emerging digital technologies, AI platforms, and constantly evolving digital ecosystems.
• Proven record managing major digital transformation initiatives and driving organizational change.
• Highly analytical, with a commercial mindset and ability to convert digital insights into actionable business strategies.
• Experience managing diverse digital agency relationships, technology partnerships, and complex stakeholders.
• Exceptional leadership, communication, and stakeholder engagement abilities.
• A strong passion for technological innovation and shaping the future digital landscape.

Additional Information

This is a unique opportunity to influence the digital direction of a globally recognized luxury brand during a critical phase of digital evolution, shaping how millions of consumers discover and interact with the brand in a future where AI dominates.