Games User Researcher - Southeast Asia at MOONTON Games

Role Overview

As a Games User Researcher, contribute to enhancing player experiences across Southeast Asia by delivering localized analysis of game markets, player behaviors, and user requirements. Collaborate closely with headquarters and regional publishing teams to transform research outcomes into practical suggestions that impact game development and publishing strategies.

Key Responsibilities

• Conduct both qualitative and quantitative user research supporting headquarters and regional publishing teams throughout Southeast Asia, translating findings into actionable guidance for product and publishing decisions.
• Provide detailed insights into local markets and player profiles for business teams and user research units, supplying periodic audience and market analyses.
• Work cross-functionally with data analytics, user operations, and other departments to consolidate resources and facilitate research implementation.
• Plan, organize, and execute offline qualitative studies regionally, overseeing research design, timely delivery, and managing all contingencies during fieldwork to ensure quality.
• Develop and optimize player recruitment channels by integrating contacts inside and outside games and refining recruitment processes.
• Manage and grow relationships with overseas vendors supporting research activities.

Candidate Profile

• Holds a bachelor's degree or higher in Psychology, Social Sciences, Marketing, or related disciplines.
• Has 1 to 3 years of experience in user or market research with demonstrated capability in leading or contributing significantly to end-to-end qualitative and quantitative projects; prior experience in gaming or internet-related fields is advantageous.
• Expertise in qualitative interviewing, including designing discussion guides, moderating sessions, and deep probing, as well as proficiency in quantitative approaches like surveys and data analysis.
• Exhibits strong initiative and ability to independently drive research projects to completion, effectively resolving challenges without constant supervision.
• Experienced in applying artificial intelligence tools to practical tasks such as interview transcription, coding, qualitative data analysis, report drafting, and translation, with a commitment to exploring AI applications throughout research workflows.
• Excellent communication skills to engage with business stakeholders independently, establish alignment, and ensure application of research findings.
• Fluent in Mandarin and English; Mandarin to be used daily and English for interviews and cross-functional teamwork. Capable of producing reports in Chinese or English. Preference for candidates fluent in at least one Southeast Asian language (Indonesian, Malay, or Filipino/Tagalog) able to conduct independent qualitative interviews.
• Passionate and experienced in gaming, especially MOBA titles, understanding player perspectives both as a researcher and player.
• Willingness to undertake frequent regional business travel within Southeast Asia.

About MOONTON Games

MOONTON Games is a global leader in mobile game development and publishing, known for the popular title Mobile Legends: Bang Bang among other award-winning intellectual properties. The company fosters a creative, inclusive, and collaborative workplace that values talent across a variety of disciplines. Joining the team means participating in the creation of innovative, world-class games connecting players worldwide.

Benefits and Perks

• Flexible working hours to support work-life balance.
• Meal benefits while working onsite.
• Unlimited snacks and afternoon tea available in the office pantry.
• Exclusive in-game benefits for employees.
• Comprehensive medical insurance coverage.
• Attractive bonus programs rewarding contributions.
• Collaboration opportunities with a dynamic, international team.
• Clear paths for career advancement with rank promotion initiatives.
• Convenient office locations with easy accessibility.
• Mentorship programs designed to help new hires integrate smoothly into the company culture.
• Annual company trips enhancing team bonding experiences.
• Festive celebrations and team-building activities fostering a positive workplace.
• Mental health and wellness programs supporting employee well-being.
• Educational programs including MOONTON Talks for continuous learning.
• Special game-themed gifts provided during notable occasions.