Freelance PR Director for Tourism Promotion and New Business Development (Doha, Qatar)

About mc Group

mc Group is recognized as the leading communication agency in Europe, ranked number one across GCC/MENA, sixth in Asia Pacific, and eleventh globally. As the only German-led international communications network, mc Group has a presence in more than 80 countries across all five continents. The company is a global leader in Nation Branding, with specialties including tourism promotion and investment advancement.

mc Group operates as a fully integrated agency offering a portfolio comprising public relations, advertising, media, corporate publishing, multimedia, sport/youth/music marketing, event management, and TV production. Their clientele consists of prominent national and international brands, governmental bodies, associations, and media outlets.

Role Overview: Freelance PR Director in Tourism Promotion

• Support the marketing efforts of a globally renowned tourism board and oversee coordination of tourism promotion processes.
• Develop, identify, and assess marketing and communication strategies for diverse international clients including governments, tourism authorities, businesses, sports organizations, and associations.
• Drive expansion of mc Group’s presence within Qatar and facilitate new business acquisition, with particular attention to GCC and MENA regions.
• Provide strategic counsel, design toolkits, and lead internal projects, applying expertise in strategic analysis and project management.
• Act as an external press liaison by preparing and distributing press releases to both B2B and B2C audiences and maintaining communications with media outlets.
• Conduct analysis and market monitoring focused on Qatar and additional GCC/MENA territories.
• Oversee team management and coordinate across departments such as media planning, PR, social media, events, and digital units.
• Create, track, and manage budgets ensuring all financial elements, costs, and KPIs are consistently monitored.
• Collaborate with other departments to negotiate contracts and maintain ongoing relationships with media and distribution channels.

Candidate Profile

• Exceptional communication skills marked by confidence, persuasiveness, and empathy.
• Comprehensive understanding of the PR and communication landscapes in the targeted regions.
• A minimum of six years’ professional experience in relevant fields.
• Possession of a Bachelor’s and/or Master’s degree.
• Strong capacity to take responsibility and efficiently manage clients and external partners.
• Fluent verbal and written English abilities.

Benefits

• Engagement with a diverse clientele and collaborative colleagues.
• Flexible hierarchies affording autonomy in workplace organization.
• Opportunity for continuous professional development through the mc Academy.
• Work within a comprehensive 360° integrated communications agency environment.

If you demonstrate motivation and a commitment to excel, mc Group offers an exciting opportunity within one of the foremost communications and advertising agencies serving clients in business, politics, media, and sports on both national and international levels.

Interested candidates are encouraged to submit detailed applications including their salary requirements and earliest possible start date.